Marlboro

cos · 14 Apr 2007, 20:08 (Ref:1891318)

How come Marlboro branding is back on the Ferraris?

Fish_Flake · 14 Apr 2007, 20:21 (Ref:1891323)

Because Bahrain was not a signee of the tobacco advertising ban accord.

Hugh Jarce · 14 Apr 2007, 20:37 (Ref:1891331)

I suppose when you look at those poor folks having to live with all that sand gettings in the cracks you can forgive them having the odd fag.

However, I do think the whole thing is a bit of a farce and personally deplore Ferrari resorting to tobacco advertising when they can on a 'technicality'.

As far as I'm concerned - fags adverts out everywhere for good.

cos · 14 Apr 2007, 20:53 (Ref:1891341)

Yet Philip Morris and other tobacco companies agreed to "International Marketing Standards" back in 2001, which stated that:

"As from December 1, 2006, no sponsorship shall be provided unless:
(a) there is a reasonable basis upon which to believe that attendance at the
sponsored event or activity will comprise no less than 75% adults, and
(b) there is a reasonable basis upon which to believe that the
sponsored event or activity will not be of particular appeal to youth, and
(c) the Participant does not anticipate that the sponsored event or
activity will receive exposure, other than as a news item, on television or radio or the
Internet, unless such exposure complies with these Standards, and
(d) success in the principal activity associated with the sponsorship does not require above-average physical fitness for someone of the age group of those taking part."

f1manoz · 15 Apr 2007, 15:53 (Ref:1892050)

Frankly Ferrari should have tried harder to secure other sponsorship. Every other Formula One team has sought after and found other sponsors.

roachy101 · 15 Apr 2007, 15:58 (Ref:1892063)

the cigarette sponsorship ban was enforced by the EU so only the european rounds are affected by this.

Inigo Montoya · 15 Apr 2007, 16:08 (Ref:1892077)

You mean you didn't know that Europe is the center of the universe ?

Knowlesy · 15 Apr 2007, 16:46 (Ref:1892108)

At the end of the day, does it matter?

I thought the car loooked a lot nicer bedecked in Marlboro logos as well.

duke_toaster · 15 Apr 2007, 16:57 (Ref:1892117)

Quote:

Originally Posted by Knowlesy

I thought the car loooked a lot nicer bedecked in Marlboro logos as well.

I think a Ferrari with Coca-cola sponsorship would look good

Spritle · 15 Apr 2007, 17:06 (Ref:1892134)

Seeing that Marlboro logo definitely got to me...

I haven't lit up since Maggie was PM and I almost killed my mate trying to get out of the door to buy a pack.

I just have NO control over my urges when it come to adverts...

...I'm so glad it's back to the safety and security of EU bans next race. I don't know what I might have done if I had to look at that Marlboro logo any longer.

I shudder at what's going to happen when I see those Foster's adverts at the USGP. It may be back to the rubbish bin; looking for a bit to eat as my life spirals out of control because of alcoholism.

kmchow · 16 Apr 2007, 05:01 (Ref:1892682)

Quote:

Originally Posted by duke_toaster

I think a Ferrari with Coca-cola sponsorship would look good

If Coca Cola comes on board, they're also a worldwide supplier for....McDonald's which makes for great marketing as McDonald is a global brand. But the thought of Grimace trying to squeeze into the driver's seat will cause some people to lose it!

Yellow/red, the colours of Ferrari AND MCDONALDS! A match made in marketing heaven??? We'll probably never see that happen!

If that happens, Bernie can fly on his own!

But then, doesn't it make more sense for McDonald's to sponsor Mclaren! McCar!

kmchow · 16 Apr 2007, 05:03 (Ref:1892683)

Quote:

Originally Posted by Fish_Flake

Because Bahrain was not a signee of the tobacco advertising ban accord.

I believe Marlboro would also be on the car for the China round!

Armco Bender · 16 Apr 2007, 05:15 (Ref:1892687)

Its a cunning CIA inspired plot to give all the Bahrainians lung cancer then steal thier oil.

**Peter Mallett** · 16 Apr 2007, 08:07 (Ref:1892746)

Quote:

Originally Posted by Spritle

I shudder at what's going to happen when I see those Foster's adverts at the USGP. It may be back to the rubbish bin; looking for a bit to eat as my life spirals out of control because of alcoholism.

Now I know you're joking. There's no alcohol in fosters!

spectator22 · 16 Apr 2007, 08:51 (Ref:1892769)

The re-appearance of Marlboro branding on the Ferraris did not result in I or my family racing out the door to take up smoking. What a farce anti-smoking legislation is – if its legal to buy it, it should be legal to promote it. Either that or make it illegal - but of course govts would miss out on all that tax wouldnt they. I know its been discussed before but it remains the ultimate in political double standards

Greenback · 16 Apr 2007, 10:12 (Ref:1892812)

Everytime Ferrari got onto the podium the name 'Marlboro' will be mentioned during the press conference. I think that annoucement alone is worth millions.

strider · 16 Apr 2007, 17:16 (Ref:1893187)

Interesting point, this. grandprix.com is in no doubt that Marlboro are at odds with their fellow signatories of that agreement.

steve nielsen · 20 Apr 2007, 11:56 (Ref:1896213)

Quote:

Originally Posted by duke_toaster

I think a Ferrari with Coca-cola sponsorship would look good

indeed it does!

Sodemo · 20 Apr 2007, 14:05 (Ref:1896326)

Ive always thought that Tobacco sponsorship looks very nice on any car.

Though I hate smoking itself, the tobacco logos always look nice and proffessional.

cptkablamo · 20 Apr 2007, 14:13 (Ref:1896336)

I also thought there was some ban (especially in France) which prohibiited its media outlets from even showing tobacco logos during sporting events, even if it was legal in the country where the sport was being shown...

But personally I think it was a horrible move, as Ferrari is holding F1 to the tobacco era and this could come back to bite them later on...

Knowlesy · 20 Apr 2007, 14:18 (Ref:1896339)

Quote:

Originally Posted by The Monster

Ive always thought that Tobacco sponsorship looks very nice on any car.

Though I hate smoking itself, the tobacco logos always look nice and proffessional.

My thoughts exactly!

Yannick · 20 Apr 2007, 19:30 (Ref:1896625)

Being a nonsmoker myself, I think the best kind of cigarette advertising are the logos on empty packets of cigs that didn't make it into a trashcan, but lie around on the ground somewhere, because every time an addicted smoker sees one of those, he or she will be wondering if their's still something in their packet.

The best-looking tobacco company logo used to be the bright blue and white that was on the Benetton which was taken over by Renault.

And the Coca Cola Scuderia Ferrari car looks like the definite threat to Red Bull Racing!

blackfalcon · 20 Apr 2007, 20:18 (Ref:1896646)

The tobacco ban is why the races are being moved from Europe.

Teretonga · 20 Apr 2007, 23:35 (Ref:1896736)

Coco Cola will not pay the $XYZ millions that Marlboro are paying Ferrari just to have a red car with Marlboro occasionally displyed (when it doesn't conflict with local advertising bans).

Incidentally Coco Cola in Australia/NZ is entering the alcohol/alcopop end of the liquour market to the horror of anti smoking/anti alchohol advertising groups. Talk is that they have a captive youth market that will end up drinking to excess.... They don't need to spend squillions on car racing to penetrate their markets...

RWD · 22 Apr 2007, 14:41 (Ref:1897734)

Quote:

Originally Posted by The Monster

Ive always thought that Tobacco sponsorship looks very nice on any car.

Though I hate smoking itself, the tobacco logos always look nice and proffessional.

B&H Jordan were among the best liviers on the track (apart from the 7up Jordan)

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