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17 May 2003, 23:29 (Ref:602217) | #1 | ||
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Sportscar sponsership?
I've noticed that Sportscar racing doesn't really seem to attract many major sponsership. You look at the top teams, and their cars (the bentley in particular) appear almost entirely devoid of any major sponsership.
You don't see big names plastered all over the cars, most seem to be pretty minimal. How are these teams paying for all this? Obviously there are exceptions, Pescarolo has plenty of sponsership, but then AudiUK doesn't really have any, and they're a private team aren't they? |
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17 May 2003, 23:31 (Ref:602219) | #2 | |
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Bentley and Audi UK are factory/Audi UK sponsored/funded. Just look at most factory cars in the WRC/BTCC etc. its just the same.
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18 May 2003, 03:49 (Ref:602308) | #3 | ||
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Some of my favorite sponsers at Le Mans was the cigarette battle between the "Rothmans Porsche" and "Silk Cut Jaguar". I loved the colors of the Rothmans Porsches and the Silk Cut Jags. Some of the prettiest ever. If Porsche is to come back in 2005, it would be great to see a Rothmans sponsership on their cars, same with Silk Cut and Jag, if Jag is ever to return. But due to the ban of any tobacco sponsership on racing cars at Le Mans, its not likley we will see this happen. Though, I would also love to see Martini or even Gulf sponser big name factories at Le Mans in the future with their beautiful paint jobs, eh!
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18 May 2003, 03:59 (Ref:602310) | #4 | |
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I liked the 1988 Shell/Dunlop Works 962C and the blue Blaupunkt Joest 962Cs.
The Leyton House 1990 962C and Pink Joest 962C were also pretty cool. Last edited by JAG; 18 May 2003 at 04:02. |
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18 May 2003, 09:31 (Ref:602390) | #5 | |||
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Best looking 962 at Le Mans ever, IMHO. |
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280 days...... |
18 May 2003, 09:54 (Ref:602409) | #6 | |||
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18 May 2003, 09:58 (Ref:602413) | #7 | |
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this one ayse?
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18 May 2003, 14:37 (Ref:602538) | #8 | ||
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There are less and less sponsors for
-the economic situation -the lows about tobaco -Less and less people go to the track and for sports car the TV isn't already perfect I've read that Pescarolo had many sponsors but have you notice the size of the snickers? He mustn't earn so money with the little sponsors!!!! |
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18 May 2003, 15:03 (Ref:602568) | #9 | |||
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That's the one. Another great pic, kdr - but then I would expect no less by now...... |
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280 days...... |
18 May 2003, 15:47 (Ref:602622) | #10 | |
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not one of mine(late 80's i was doing something else)...but at least when you write the definitive history of le mans you'll know where to start for pictures!
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18 May 2003, 22:52 (Ref:602989) | #11 | ||
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Porsche - Martini
Jaguar - Castrol Audi - Infineon Mercedes-Benz - Vodafone Toyota - Esso Come on, lads, how hard can it be? |
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Interviewer: "Will the McLaren F1 be your answer to the Ferrari F40?" Gordon Murray: "Hmm... I don't think we have anyone at McLaren who can weld that badly..." |
19 May 2003, 08:45 (Ref:603180) | #12 | ||
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I'm talking about recently.
Audi-Infineon (who are they?) Bentley-No one Panoz-No one |
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19 May 2003, 10:30 (Ref:603304) | #13 | ||
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19 May 2003, 10:57 (Ref:603347) | #14 | ||
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My fault - my "Come on, lads, how hard can it be?" was directed at the aforementioned companies who had sponsored sportscar racing and could/should again.
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Interviewer: "Will the McLaren F1 be your answer to the Ferrari F40?" Gordon Murray: "Hmm... I don't think we have anyone at McLaren who can weld that badly..." |
19 May 2003, 12:00 (Ref:603425) | #15 | |||
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Oooh, that's a bit of a giveaway...... Whose is it and why can you post it? |
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280 days...... |
19 May 2003, 12:06 (Ref:603433) | #16 | ||
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hehe.... I hope someone didn't neglect to read a certain announcement
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19 May 2003, 12:18 (Ref:603438) | #17 | |
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One of my all-time gripes is that major sponsors get syphoned off into Formula One.
Of course, factory teams don't really want to 'disappear' and be recognised as a 200 mph fag-packets and have their presence diluted. Thank heaven for Audi and Bentley (and all the rest). |
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John M |
19 May 2003, 13:23 (Ref:603520) | #18 | ||
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Last edited by kdr; 19 May 2003 at 13:28. |
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I want you to drive flat out |
22 May 2003, 09:36 (Ref:606612) | #19 | |||
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22 May 2003, 10:54 (Ref:606670) | #20 | ||
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Could Martini sponsor a car a LM, I thought the French had laws to prevent drinks sponsorship. Hence the daft no champers rule a few years back.
It does seem that the major sponsors have left sportscars, few if any seem to have a big name attached, this is also true of most other forms of motorsport outside F1. This is dispite good TV/mag coverage, Maybe companys have come the the conclusion that it does not work. Lets face it how many of us support those companys & buy there goods over a non sponsoring company? |
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Some people will tell you that slow is good - and it may be, on some days - but I am here to tell you that fast is better. H S Thompson 1937 - 2005 |
22 May 2003, 12:35 (Ref:606780) | #21 | ||
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The obvious area of industry for sportscar teams to target is technology/electronics. Infineon and Canon sponsor Audi, Visteon sponsored Panoz a couple of years back. So what about:
Pioneer Siemens Vodafone Hewlett-Packard Kodak Bosch Philips Motorola And yes, I know some of these companies sponsor other forms of motorsport, but they'd look great on prototypes. |
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Interviewer: "Will the McLaren F1 be your answer to the Ferrari F40?" Gordon Murray: "Hmm... I don't think we have anyone at McLaren who can weld that badly..." |
22 May 2003, 14:39 (Ref:606924) | #22 | ||
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To add to that list....
Cingular (wireless phones -- nice looking scheme) Valvoline (some of the best looking liveries in racing) Delphi STP (one of my all-time favorites) Pennzoil Havoline DuPont Sunoco Sponsorship is a matter of marketing, establishing a sound argument for mutually beneficial results for both entities and making sure that the prospect you're pitching has within it's marketing plan the various demographics and geographics that your form of racing attracts.... I work for a major orchestra in marketing & pr here in America...we play 52 weeks a year for audiences of about 500,000 people... we have very lucrative sponsorships for various series we perform (worth hundreds of thousands of $$$ annually).... It's a matter of targeting your prospects well, making the pitch and sealing the deal... We do well with it, and sportcar racing is one hell of a lot more attactive as an investment than classical music... However, Europeans don't seem to be as dialed into this, whether it is in my field or in racing, like Americans are.... That I don't understand....especially for the companies, who would get great visibility and could effectively target certain audiences to reach via racing... |
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Finally... One American Open Wheel Series! |
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