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Old 9 Aug 2000, 21:12 (Ref:29427)   #1
Dean T
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Dean T should be qualifying in the top 10 on the grid
We all rememver Sennas incredible drive at that race.
I remember seing a hedgehog cartoon logo
on the side of the car by the cockpit. Does anyone know why
it was there?
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Old 9 Aug 2000, 21:24 (Ref:29430)   #2
Ralf's Girl
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Sponsorship, maybe?

Because in 1993, Williams were sponsored by Sega and had Sonic the hedgehog on their car. And in 1998/99, they were sponsored by...can't remember, but it was whoever makes Woody Woodpecker. And the woodpecker was on the car.

So it was probably some form of sponsorship.
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Old 9 Aug 2000, 21:34 (Ref:29434)   #3
TimD
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TimD should be qualifying in the top 3 on the gridTimD should be qualifying in the top 3 on the gridTimD should be qualifying in the top 3 on the grid
Close, but of course Senna was driving for McLaren that year.

For a while, before Sega grizzled that their logo was being misrepresented, McLaren were commemorating every win against the Sonic-sponsored Williams-Renault by painting a SQUASHED hedgehog on the side of the car....
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Old 9 Aug 2000, 21:38 (Ref:29436)   #4
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I didn't actually mean that Senna was a Williams driver - I was just using those as examples to show that teams (or a team, anyway) have used cartoon characters, &c., for sponsorship.

A squashed hedgehog? Sounds like a quality mickey-take to me...
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Old 13 Aug 2000, 14:19 (Ref:30153)   #5
bobdrummond
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The Sonic thing was on the Williams' of Hill & Prost. The hedgehog was cleverly done so that it appeared as though part of the cockpit was missing and the lower half of the driver was actually Sonic and was in a reclined driving position with a hand on a gear lever.
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Old 13 Aug 2000, 16:38 (Ref:30174)   #6
Bononi
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Precisely. McLaren was painting a squashed hedgehog to celebrate their wins over the almost unbeatable Williams.
That was one unforgetable race, altough I never been a Senna's fan.
He was racing in a race-by-race basis contract, with Ron Dennis trying to please Senna in every way. Short after, he would say that he would drive for Williams "for free", just to have a better car... How could he possibly know that his fate was in the blue car ?
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Old 14 Aug 2000, 07:19 (Ref:30372)   #7
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yorkie should be qualifying in the top 10 on the grid
The reason the squashed hedgehogs adorned the side of Senna's car was for a dig at Sega.

Sega had a deal with Senna for a F1 racing game on the Megadrive for 1992 and Senna was disapointed that it was Williams (and more importantly Alain Prost) who received sponsorship for the following season.
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Old 14 Aug 2000, 14:56 (Ref:30452)   #8
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Anybody recall the drive put in by Barrichello in the Jordan? It all came to naught due to engine failure. About the last time I thought he was worth considering as a future champion.
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Old 14 Aug 2000, 15:28 (Ref:30463)   #9
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Sega sponsored the Donington GP as well. The girls on the grid were all dressed as weird hedgehogs
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Old 14 Aug 2000, 21:59 (Ref:30541)   #10
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Valve Bounce has been held in scrutiny for further testing
Lets have a look please!

I have never seen this. Could someone please post a picture of this here for us to have a look at? PLease!!
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