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30 May 2004, 13:31 (Ref:988172) | #1 | ||
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Fag advertising in Europe
Just noticed that everyone is running with full fag branding.
The GP is in Germany and classed as the European GP, I understand the fags become outlawed in 2005/2006 (up for debate) but when in Europe I thought they had to run with alternate advertising, eg the David/Kimi west, the Luckies BAR, the Marlboro triangle without the wording ? Whats going on ? |
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30 May 2004, 13:34 (Ref:988178) | #2 | ||
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I think it depends on the certain country they are in although the EU have said it should be banned but i cant remember if it is a date to come or a date already set!
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30 May 2004, 13:34 (Ref:988179) | #3 | |
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In Germany it's always been a gentleman's agreement.
They've run full fag branding at Nurburgring and Hockenheim for the past few years. |
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30 May 2004, 14:21 (Ref:988233) | #4 | ||
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Does cigarette advertising really work, if anyone here is a smoker tell us if F1 advertising makes a difference.
Just because ferrari are sponsored by marlboro does not make me want to start smoking. Last edited by Mark Stevens; 30 May 2004 at 14:22. |
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30 May 2004, 14:27 (Ref:988244) | #5 | |||
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Quote:
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30 May 2004, 14:31 (Ref:988251) | #6 | ||
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doesn't make you want to buy them but it does make you aware they exist,
eg: I'm looking for a new phone, what shall I get, oooh I saw Vodofone on ferrari I wonder what they do, they then sell the same deal as say t-mobile but you get a free ferrari shirt because they are allowed to use the ferrari image = more customers. If your a smoker....Hmmmm I see Marlboro do a fag, I think I'll give that a try instead of West... |
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30 May 2004, 14:39 (Ref:988262) | #7 | |||
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Quote:
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30 May 2004, 14:58 (Ref:988301) | #8 | |
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If sponsorship and advertising didn't work, the companies involved wouldn't do it.
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30 May 2004, 15:12 (Ref:988328) | #9 | ||
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its brand awareness - fag sponsorship is not to make you start smoking but to make smoker change brand - As BAR have a cool/alt image then luckies are associated with that.
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30 May 2004, 16:02 (Ref:988393) | #10 | ||
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I don't smoke Marlboro because of their sponsorship choice.
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30 May 2004, 16:05 (Ref:988394) | #11 | ||
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I'm not sure I've come across an F1 car that has forced me to have a cigerette yet. You know one that has strapped me to the chair, put a cig in my mouth, lit it and made me inhale.
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30 May 2004, 16:30 (Ref:988409) | #12 | ||
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I'm a Ferrari fan...but tobacco sponsoring did NOTHING to even make me ever think of smoking...
15 years of F1...i'm still a non-smoker. I think, generally, sponsorship is more of increasing awareness of a brand, and if you actually require similar service/product, would you be slightly swayed by the product associated with the winning or your favourite team. But otherwise, it does really little else. I support Ferrari and Shell, but my family car still uses Mobil, my PC's still using Intel and that my printer is HP. Oh..and i was thinking of changing my BS standard tires to a set of Michelin Sports.... *ouch* |
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30 May 2004, 16:35 (Ref:988411) | #13 | ||
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How many of us use Optimax becuse of F1, I will admit I tried it due to the radio ads but I wasn't aware that Ferrari are sponsored by Shell until I heard the ads
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30 May 2004, 17:28 (Ref:988443) | #14 | ||
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I wouldn't buy an AMD PC only because they sposor Ferrari. However I do smoke Marlboro since uhmm... 96 or 97 (previously I smoked Lucky Strike). And yes, I put Shell in my car.
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31 May 2004, 11:11 (Ref:989110) | #15 | |
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I wonder about the brand-less liveries. I mean, everyone knows the ciggie brands even if the branding is absent. The colours and the designs are still there even if the letters are not.
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