Main stream media coverage

pete55 · 29 Jan 2005, 22:04 (Ref:1212828)

Todays Sunday Mail (Qld) does not have any coverage of V8 Supercars in it at all. It seems the push to have V8 Supercar coverage in the main stream media is not working. I would have thought there would have been enough news in the last few weeks to have some coverage, although Speedway has not recieved any coverage either and it is in their season.

Bruce Moxon · 29 Jan 2005, 23:08 (Ref:1212859)

Most of the metro daily newspapers don't get it.

The specialist media and promotors have been at them for decades and the editors think there's no market. I was having this exact same thought a few weeks back and did a very rough, one quick count in one newsagent. So don't go running to anyone quoting these numbers.

Specialist motorsport magazines - not general motoring - Auto Action, Motor Racing Australia, F1, Rally XS, Motorsport News, Australian Rallysport News, Speedway, Australian Drag Racing. - That nine.

Cricket (this is summer, remember) one - Inside Cricket. There's also the ABC's cricket annual which is sort of magazine-like.

Rugby League - one or two. Rugby League Week and there was another one.

I was on the NSW mid-north coast so I didn't see anything about AFL. And I don't remember anything at all about Rugby Union.

There are a few tennis mags and heaps about jogging, triathalon, and sailing.

There seem to be more magazines for sports with a large participation (rather than just watching) - a few years ago there were 30,000 members of CAMS car clubs for instance.

All you can do is write to the editors of the metro dailies and complain. Maybe they'll listen to readers - they certainly haven't listened to us.

Bruce Moxon

pete55 · 30 Jan 2005, 06:56 (Ref:1212981)

Bruce, i'm not sure how the print media works but i would have thought that if AVESCO were to issue press releases to the main stream newspapers they would get some coverage. As for the Brisbane papers i thought that with someone like John Cowley in there it shouldn't be that hard to get some coverage.

mmciau · 30 Jan 2005, 08:17 (Ref:1213009)

If you went to the car resale and new car firms that advertise in the papers and asked them to tie their lodgement of ads with the paper covering motor racing, I'm sure the papers would "re-focus".

Mike

Bruce Moxon · 30 Jan 2005, 20:38 (Ref:1213333)

Toyota are paying for the Herald's weekly motorsport page - obviously with an emphasis on categories where Toyota have a presence (Champcar, F1, etc)

AVESCO do issue press releases. As do many teams and so forth. The mainstream media Does Not Get It.

And that's pretty much why the push has to come from readers. That's the only avenue left. As for pulling your advertising based on content - well I have a bit of a moral issue with that. I don't think that advertisers should be driving editorial policy.

BM

mac · 30 Jan 2005, 21:45 (Ref:1213372)

Want to know how to get more mainstream media coverage?

I have the answer.

Instruct the drivers to have more big crashes.

And if they could punch on for a bit afterwards, it would be even better.

Uncle Cranker · 30 Jan 2005, 23:45 (Ref:1213445)

Quote:

Originally Posted by mac

Want to know how to get more mainstream media coverage?

I have the answer.

Instruct the drivers to have more big crashes.

And if they could punch on for a bit afterwards, it would be even better.

Any chance Paul 'Sideburns' Morris will hire Tony Longhurst as his enduro co-driver for the next 5 years ?

NO, Thought Not.

How bout Craig Gore hiring Anthony 'The Man' Mundine as his CAMS/AVE$$CO intermediary/in house music consultant, THAT would gain column inches.

Or Brad & Kim Jones hiring John Faulkiner as a driver coach, now thats a recipe for fireworks...

Any other suggestions ? ?

Matt H · 30 Jan 2005, 23:52 (Ref:1213447)

what about mark skaife and bill lawry teaming up for the enduros, both could fit into the one helmet

v8race1 · 31 Jan 2005, 01:15 (Ref:1213470)

Strange how the sundy mail had nothing on motorsport, they normally have at least one itty bit of news especially if it involves djr. With the all the comings and goings, new liveries, test days starting to get into full swing and with the season near ready to kick off anyone would of thought maybe at least half a page of print every sundy would be sufficient. Has someone in the v8 heirachy upset someone high in the media??? As we all know, "all v8 news is always interesting news"

D.R.T. · 31 Jan 2005, 02:39 (Ref:1213492)

Quote:

Originally Posted by spud1

Has someone in the v8 heirachy upset someone high in the media??? As we all know, "all v8 news is always interesting news"

Is it that surprising. The way that Avesco carry on, the majority of the motorsport public might be oblivious, but thankfully the Aus media seem to look past it.

mixxer · 31 Jan 2005, 06:20 (Ref:1213539)

DRT, why dont other forms of AUS motorsport get the coverage instead ?

Raglanparade · 31 Jan 2005, 08:00 (Ref:1213566)

Because there is a hidden agenda by the Media companies to bury motorsport.

How much to the media companies pay for the rights to the AFL and NRL. To my knowlege, News Limited holds the coverage to those sports. Even though the same 'Person' cant own a paper and a tv station, im pretty sure news limited have a big piece of the pie in both the Herald Sun and Channel 9.

As Channel 10 is responsible for the V8's, and directly competes with Channel 9's AFL match on a Sunday afternoon, Why would you give them exposure ???

Ive noticed more football stories in the News Limited papers since 9 got the football. Funnily enough, except for a couple of days... less tennis and golf stories (Chanel 7 controlled sports)

Its all politics, and maximising how much value your investment in certain sports are.

Crowestar · 31 Jan 2005, 08:07 (Ref:1213569)

News Limited are in control of half the NRL along with the ARL. This came about after the Super League war which News Limited was a major part of. Thats probably why the Sunday Mail had a pretty big article about Karmichel Hunt in the middle of summer.

1 Feb 2005, 03:05 (Ref:1214267)

Quote:

Because there is a hidden agenda by the Media companies to bury motorsport.

How much to the media companies pay for the rights to the AFL and NRL. To my knowlege, News Limited holds the coverage to those sports. Even though the same 'Person' cant own a paper and a tv station, im pretty sure news limited have a big piece of the pie in both the Herald Sun and Channel 9.

He must be on drugs!!!!

bahodie · 1 Feb 2005, 09:13 (Ref:1214380)

Quote:

Originally Posted by jasonhill9884

Because there is a hidden agenda by the Media companies to bury motorsport.

Blimey! I thought it might have been something to do with the fact that the mainstream media cover mainstream sports - but your idea seems a lot more plausible!

Wrighty05 · 1 Feb 2005, 09:59 (Ref:1214424)

Maybe the reason that so many specialist magazines exist is due to the general print media coverage being so **** poor.

The amount of coverage we receive in the press does not reflect how popular the sport really is. Why does NBL get more coverage than us?

Mattracer · 1 Feb 2005, 11:09 (Ref:1214491)

Pretty much the only time you'd get motor racing news on TV is the F1 results and the V8 Supercar results. Anything else would be lucky to get a mention. It is annoying when they show a big crash then don't say who actually won the race. Nascar (admittedly not a mainstream form of the sport in Australia) is the most obvious example. They show the wreck and that is all. Just serves to feed the crash bang mentality of the avetage viewer and further confirms the views of those who hate motor sport and find it pointless.

eduardo1 · 1 Feb 2005, 23:08 (Ref:1215057)

Wrighty's right, there's less need for cricket and football mags because those sports are so heavily covered in the dailies. For us to get the same level of news, we need the specialist mags.

As for the NASCAR crash footage etc, I don't think that re-inforces anything. It's not intended as a news report, it's intended as a bit of interesting footage - Play of the Day style. Kind of like the player who sunk a baskeft from half-way at an NBL match, or the golfer who hit a hole in one. You don't get the results of those games - does it make you think any more or less of those sports?

If you're going to bag the media, you need to be clear of what coverage you realistically expect. For me, on TV I'd like to see a brief who-won and 20 sec highlights of the V8s or F1 on the news bulletins after each round, and the dailies to put in a 250 word summary, perhaps with a pic, of the same. Plus when the the relevant V8 round comes to that particular city, some preview of the event and some extended coverage in the Sports section.

For all the rest of it, I'm happy to rely on Motorsport News to provide it to me.

While our sport doesn't get the saturation coverage of the football codes, it's not something that we should ever compare ourselves with. Nowhere does motorsport get close to the coverage that Football does - not even in Italy with Ferrari. NASCAR is a very poor cousin to the NFL/NBL/MLB codes, and NHL when they're not on strike. Our sport actually gets a pretty steady run of coverage, but because they're all isolated stories they don't seem like much. The Sydney Morning Herald has 4-6 Motorsport stories covering F1, V8, MotoGP, Rallying etc every Tuesday, McKay's column on Saturdays, and breaking news in between.
The news.com.au site has at least one, often two, motorsport stories almost every day, which means they are getting printed in at least one News Ltd paper around the country. We do a lot better than many other non-football sports.

pete55 · 6 Feb 2005, 06:26 (Ref:1218610)

At least last weeks Sunday Mail had a little motorsport item about the possibility of who Mark Webber's partner at Williams would be. Guess what, The Sunday Mail today does not have one motorsport item in it. You're really going well TC.

TSR · 6 Feb 2005, 06:50 (Ref:1218612)

It is quiet funny actually Aussie Bernie keeps pressing down our throats on the Home of Motorsports that the v8supertaxis are the third biggest sport within Austrailia and it still can not get into the major papers. Will he majesty Aussie Bernie snapp he fingers or not, will he get on the home of motorsprt on 05 stating that the taxi are the greatest thing since sliced bread-- Yes he will, but will the black& white press pick it up--- Not really, perhaps in bits and pieces.

pete55 · 12 Feb 2005, 22:46 (Ref:1223959)

Motorsport is back in the Sunday Mail. There's a story about Chris Atkinson's first day at the Rally of Sweden, then there's a story on who may be driving for Minardi and a Speedway story. Nothing about V8 Supercars.
You're really going well TC.

cavvy · 13 Feb 2005, 04:54 (Ref:1224059)

I was disappointed no one reported on the Daytona 24 hr - the Aussie Assault would have got coverage on radio here in Melbourne if they knew about it - our sport has to shoulder the blame.

pete55 · 20 Feb 2005, 11:47 (Ref:1230641)

TC is a genius. The Sunday Mail today devoted 6 pages to yesterdays release day at Homebush. There were colour pics of all the teams there.

Um, i'm awake now. I must have been dreaming.

I did see a small article where Russell Ingall is after Marcos's #1 this year though.

retro · 20 Feb 2005, 11:50 (Ref:1230642)

Quote:

Originally Posted by pete55

I did see a small article where Russell Ingall is after Marcos's #1 this year though.

.........and that was a press story from the southern papers on Saturday.

mac · 20 Feb 2005, 23:06 (Ref:1230979)

Russell Coulthard?

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