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3 Oct 2005, 10:58 (Ref:1422647) | #1 | ||
Racer
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Coca-Cola and F1
I have always wondered why The Coca-Cola Company has never considered F1 as a vehicle to promote their product.
Interesting enough I read in the Timesonline that Bernie Eccelstone is prepared to steer Coca-Cola who are interested in reaching the Far East Markets, towards Williams for not siding with the other rebels wishing to split from F1. I think this a shrewd move by Bernie. |
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3 Oct 2005, 11:07 (Ref:1422652) | #2 | ||
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I could be wrong but weren't Coke one of the companies who refuse to sponser events that also have tobacco sponsership? I think MacDonalds & Microsoft also take the same line? (I may of course be talking rubbish).
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3 Oct 2005, 11:27 (Ref:1422679) | #3 | |||
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3 Oct 2005, 12:05 (Ref:1422721) | #4 | |||
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3 Oct 2005, 12:45 (Ref:1422757) | #5 | |||
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Last edited by ascarmarshal; 3 Oct 2005 at 12:51. Reason: spelling |
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3 Oct 2005, 13:10 (Ref:1422787) | #6 | |||
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Birmingham City FC. Founded 1875. League Cup Winners 2011. |
3 Oct 2005, 11:13 (Ref:1422655) | #7 | ||
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I understood that to be the case Dick Spanner.
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3 Oct 2005, 11:13 (Ref:1422656) | #8 | |
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Coca-Cola Czech Republic sponsored Tomas Enge.
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3 Oct 2005, 11:16 (Ref:1422660) | #9 | ||
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That's not of much relevance in the end though KB - just a local distribution and bottling plant with no direct management links to the big Coca Cola corporation.
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3 Oct 2005, 11:43 (Ref:1422697) | #10 | |||
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A Saudi saying, "My father rode a camel. I drive a car. My son flies a jet-plane. His son will ride a camel." |
3 Oct 2005, 11:34 (Ref:1422687) | #11 | ||
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because these things aren't black and white. The kind of sponsorship may have made a difference to their thinking.
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Brum brum |
3 Oct 2005, 11:36 (Ref:1422691) | #12 | ||
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This would be sweet for me. I should be working for Coke by the end of the year so I might be able to get a Williams pitpass for Albert Park
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3 Oct 2005, 11:46 (Ref:1422700) | #13 | |
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Exactly my point.
If Coke big bosses didn't want their brand used, they'd have stopped it. |
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3 Oct 2005, 12:48 (Ref:1422759) | #14 | |
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That was in F3000, and I don't think any tobacco-sponsored teams were around at the time (McLaren's junior team closed after 2000).
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3 Oct 2005, 12:56 (Ref:1422768) | #15 | ||
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its not the tobacco sponsorship of other teams in F3000 that im on about, its the actions of the Sponsee
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A Saudi saying, "My father rode a camel. I drive a car. My son flies a jet-plane. His son will ride a camel." |
3 Oct 2005, 13:09 (Ref:1422786) | #16 | ||
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I'm guessing there was a change in views in management, but at the same time decided that leaving NASCAR would have been too big of a risk.
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3 Oct 2005, 13:48 (Ref:1422842) | #17 | ||
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Interesting thread.
Having just travelled back from our office in Romania, I have to say the brand and the product may be the same but the Eastern European iterations of these global businesses often don't live up to the same rigourous standards as the head offices... if a big corporate comms person at Coke had even actually heard of mr. Enge i'd be suprised. Hey, the top brass at Ford didn't even know who E.Irvine was! anyway, it will be interesting to see what happens post-tobacco in F1 - im sure it held back a lot of FMCG brands. but then in Europe a sport where burining rubber and oil is an integral part of the fun isn't especially healthy / environmentally right on neither. all those fast food / confectionary / SD companies need to be whiter than white right now. It reminds me of MTV, a brand with good pro-social heritage. They were criticsed relentlessly when they had an involvment a while back and it certainly put them off ever coming back. |
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4 Oct 2005, 00:12 (Ref:1423287) | #18 | |||
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To give an example, my sister was the MD of a US aerospace companys' UK operation. Her counterpart in the US once phoned her and asked, 'What currency do you guys over there in Yurop use?' Not only did this senior manager of an international company not know the currency or have the ability to find out on the web, but he also compounded this ignorancy by not distinguishing the UK from 'Yurop' and by being stupid enough to call another MD to ask about the currency. I also work for a very large American company and am consistently amazed by their lack of knowledge or interest in anything that isn't American. |
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4 Oct 2005, 11:37 (Ref:1423585) | #19 | |||
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3 Oct 2005, 15:18 (Ref:1422928) | #20 | |||
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That's so frickin uncool man! |
3 Oct 2005, 15:43 (Ref:1422949) | #21 | |||
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Birmingham City FC. Founded 1875. League Cup Winners 2011. |
3 Oct 2005, 15:59 (Ref:1422960) | #22 | ||
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7 UP is a drink from the Coca-Cola Company and didn't they sponsor a Jordan a while back. I could be wrong im not sure. I havent checked this im just assuming.
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"Sky has closed in,........and yet again we have challenging, and changable conditions for the drivers" (Martin Brundle Hungry 2011, the weekend of the sky deal confirmation) |
3 Oct 2005, 16:04 (Ref:1422965) | #23 | |||
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5 Oct 2005, 11:06 (Ref:1424326) | #24 | |||
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"Sky has closed in,........and yet again we have challenging, and changable conditions for the drivers" (Martin Brundle Hungry 2011, the weekend of the sky deal confirmation) |
3 Oct 2005, 16:12 (Ref:1422971) | #25 | |||
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