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Old 4 Jan 2010, 09:39 (Ref:2607914)   #1
GTRMagic
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FMCG to V8Supercar... Please!!

Just because these guys say it, will it happen?

Interesting that two FMCG employers of mine over the years have had an interest in motorsport sponsorship, from a concept stage to believing in the executional deliverables...

But the $$$$ were too rich for their blood
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Old 4 Jan 2010, 10:06 (Ref:2607922)   #2
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Pardon my ignorance but what FMCG company sponsors a football team?

I see banks/telcos/car companies, some CE companies but offhand can't recall any FMCG brands.

Someone needs to get onto Mars or someone that big... Kelly's could run 4 cars with 4 different liveries!

Last one to attract an FMCG brand P. Morris / W. Gardiner?
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Old 4 Jan 2010, 10:50 (Ref:2607934)   #3
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Pardon my ignorance but what FMCG company sponsors a football team?

I see banks/telcos/car companies, some CE companies but offhand can't recall any FMCG brands.

Someone needs to get onto Mars or someone that big... Kelly's could run 4 cars with 4 different liveries!

Last one to attract an FMCG brand P. Morris / W. Gardiner?
Yes, I liked the Coca Cola / Donut King car. Health foods of a nation
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Old 4 Jan 2010, 23:05 (Ref:2608198)   #4
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Mars

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Pardon my ignorance but what FMCG company sponsors a football team?

I see banks/telcos/car companies, some CE companies but offhand can't recall any FMCG brands.

Someone needs to get onto Mars or someone that big... Kelly's could run 4 cars with 4 different liveries!

Last one to attract an FMCG brand P. Morris / W. Gardiner?
Mars committed to sponsor a Tassie AFL team.
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Old 5 Jan 2010, 07:53 (Ref:2608285)   #5
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Mars committed to sponsor a Tassie AFL team.

That money is safe for 5 - 10 years, Graeme Fountain said so. (OOPS, wrong CEO, should be Andrew Demetriou but the ego's are about the same).

AFL will be bedding down Western Sydney and Gold Coast before they add any more teams.
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Old 4 Jan 2010, 10:48 (Ref:2607933)   #6
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Don't the DJR cars run some minor Coke signage?
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Old 4 Jan 2010, 19:34 (Ref:2608120)   #7
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A few years old now, but the design concept is quite pretty

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Old 4 Jan 2010, 19:48 (Ref:2608126)   #8
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PMM has had variously, Smiths Crisps, Massel Gravies amongst others on their cars over the years...



Mr Petch had the delicious Peanut Slab


JR's Hungry Jacks Mondeo


Allen Berg's Tic Tac BMW


Vittoria Coffee Peugeot

... they currenty sponsor a ute for George Elliot



That no V8Supercar team has converted these to $$ is interesting
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Old 4 Jan 2010, 19:55 (Ref:2608128)   #9
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A Samboy Ute.... would look a lot better on an FPR or HRT car for example!
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Old 4 Jan 2010, 22:02 (Ref:2608170)   #10
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i'd like a Double-Coated Choccy Tim Tam sponsored car, but then i would buy some supporters gear, which would just make me hunger for them, and then make me fat(ter)
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Old 5 Jan 2010, 01:07 (Ref:2608210)   #11
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i'd like a Double-Coated Choccy Tim Tam sponsored car, but then i would buy some supporters gear, which would just make me hunger for them, and then make me fat(ter)
The dollars certainly live in that business' marketing budget... can a clever team sponsor hound go get it from them?

Hasnt happened yet.....
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Old 11 Jan 2010, 05:14 (Ref:2611412)   #12
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i'd like a Double-Coated Choccy Tim Tam sponsored car, but then i would buy some supporters gear, which would just make me hunger for them, and then make me fat(ter)
Does former Tim Tam girl Kate Blanchett come with it?

Dunno about Just Jeans, but M 1-Eleven did. Just Cars sponsor F4000V6 in its dying days.
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Old 11 Jan 2010, 11:29 (Ref:2611544)   #13
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Does former Tim Tam girl Kate Blanchett come with it?

Dunno about Just Jeans, but M 1-Eleven did. Just Cars sponsor F4000V6 in its dying days.
Owner driver in the F4000/Peter Hill, M 1-eleven a brand of Globe.
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Old 11 Jan 2010, 22:31 (Ref:2611943)   #14
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Does former Tim Tam girl Kate Blanchett come with it?
i doubt Kate or Cate will come with it , in any case i would be reminded of the role in Elizabeth and be repulsed anyway haha
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Old 4 Jan 2010, 23:02 (Ref:2608196)   #15
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Just a quick response to Mixer's question.

Mission Foods are currently the major sponsor of the Western Bulldogs.

They are a large FMCG brand out of the States that are currently having a crack at Old El Paso on your local supermarket shelves.

Cam
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Old 5 Jan 2010, 02:42 (Ref:2608235)   #16
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Just a quick response to Mixer's question.

Mission Foods are currently the major sponsor of the Western Bulldogs.

They are a large FMCG brand out of the States that are currently having a crack at Old El Paso on your local supermarket shelves.

Cam
That is an interesting one actually.... my son is a Bulldogs supporter, and it was a LOOOOONG way into last season before I actually clicked that Mission was a sponsor and not a statement about some mission to get more Bulldogs members. And even then, I only figured it out because I saw an ad for their product on the back of a bus!
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Old 5 Jan 2010, 04:10 (Ref:2608248)   #17
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That is an interesting one actually.... my son is a Bulldogs supporter, and it was a LOOOOONG way into last season before I actually clicked that Mission was a sponsor and not a statement about some mission to get more Bulldogs members. And even then, I only figured it out because I saw an ad for their product on the back of a bus!
Yes, but these days when faced with buying a product they stock and another brand, I buy the Mission product becuase that way I am indirectly supporting an AFL team.

Having said this, the only things I have bought have been wrap breads.
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Old 5 Jan 2010, 07:17 (Ref:2608279)   #18
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Who remembers the Sony Autosound Finnigan Commodore? Two different but tidy livieries, silver/red then black/white on that car. Fisher & Paykel on the John Faulkner Racing Commodore, then later on I think the Briggs Falcons.

Retailers - Chandlers on the Paul Weel Commodores, which translated to Betta Electrical as Team Brock. Then Betta on the Triple 8 Fords.

Paul Morris had some movie sponsorship at one point - indirectly through BMW's involvement with the James Bond franchise at the time.

Tony Quinn infamously pulled VIP Pet Foods from V8 Supercar because he felt the telecasts werent supporting the Paragon Motorsport Ford even when running in the top ten.
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Old 6 Jan 2010, 08:40 (Ref:2608771)   #19
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Retailers - Chandlers on the Paul Weel Commodores, which translated to Betta Electrical as Team Brock. Then Betta on the Triple 8 Fords.

Paul Morris had some movie sponsorship at one point - indirectly through BMW's involvement with the James Bond franchise at the time.

Tony Quinn infamously pulled VIP Pet Foods from V8 Supercar because he felt the telecasts werent supporting the Paragon Motorsport Ford even when running in the top ten.
Betta Electrical was a last minute deal after the Shell dollars fell over for memory?

The Morris BMW was part of an Asia Pacific, or possibly even a global, deal as it ran in NZ as well as part of the International Motorsport BMWs too. Similar to BP/Castrol on FPR.

There could be more to the Quinn story than meets the eye. Pulling a Naming Rights Sponsorship at that time at Bathurst didn't leave Paragon much time. Quinn had other things he wanted to do/fund and there could have been another issue swimming around in the background too
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Old 5 Jan 2010, 00:02 (Ref:2608203)   #20
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Just because these guys say it, will it happen?

Interesting that two FMCG employers of mine over the years have had an interest in motorsport sponsorship, from a concept stage to believing in the executional deliverables...

But the $$$$ were too rich for their blood
Re: this article - sounds like just another part of NASCAR which 'needs' to be woven in to the V8 Supercar formula.

After aping what percentage of NASCAR, will the V8 Supercar hierarchy be happy with their own formula? 70%? 80%? 99%?
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Old 5 Jan 2010, 02:06 (Ref:2608227)   #21
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how about a Nurofen Zavance car? with remotely contolled go fast bits
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Old 10 Jan 2010, 12:44 (Ref:2610977)   #22
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how about a Nurofen Zavance car? with remotely contolled go fast bits
It'll make heads roll for sure...
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Old 12 Jan 2010, 20:49 (Ref:2612393)   #23
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how about a Nurofen Zavance car? with remotely contolled go fast bits
Hahaha. I hate that ad so much. On top of the fact that none of it makes motorsport sense - what are the race team doing with a woman who can't press a button because she has a headache?
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Old 14 Jan 2010, 09:09 (Ref:2613168)   #24
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Hahaha. I hate that ad so much. On top of the fact that none of it makes motorsport sense - what are the race team doing with a woman who can't press a button because she has a headache?
Danica Patrick's future?
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Old 14 Jan 2010, 21:17 (Ref:2613547)   #25
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Can we please have FMCG in our sport in a big way so we can have quotes from our drivers like this beauty from Marcos Ambrose:

Quote:
Originally Posted by Speedcafe
“I’ve always been a big fan of Bush’s Baked Beans. Because I love the outdoors, I really enjoying firing up the grill with my family and we always include Bush’s Baked Beans as a side item after we finish up grilling with Kingsford Charcoal. It doesn’t matter if we are at home or at the track, grilling is a great experience all season long.”
Not to be outdone, the team owner, Tad Geschickter, got in on the game. Can you imagine Paul Morris saying something like:

Quote:
Originally Posted by Speedcafe
“It fits really well with our partner Kingsford Charcoal. You need Bush’s Baked Beans on the side of your plate for every grilling occasion."
Article here: http://www.speedcafe.com.au/2010/01/...-five-in-2010/
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