Team Ausi & Aussie Vineyard

[Snrub]

An interesting article: http://www.news.com.au/couriermail/s...012789,00.html

The city ran out of Gore's Aussie Vineyards labelled wines.

"We sold out. Our wines were in nine casinos and 185 7 Elevens and 180 retail outlets in the Nevada area and they ran dry," Gore said.

"35,000 cases, which I believe is the largest order ever to leave Queensland shores is now making its way to the US."

I have to be honest I have always thought that the whole Aussie Vineyards marketing strategy was, well .... stupid. It's sounds like it's pretty viable. Granted I don't know the full extent of what else they've done, but it sounds like their market entry into Nevada had something to do with the race.

I know a lot of people are thinking "I don't care." It matters because it's showing some rather startling possibilities for potential sponsors. That means better funded teams which means more stability, competitiveness and drivers who might get paid (meaning attraction to good drivers).

You know sounds pretty familiar to the situation that resulted in CDW coming on board with RuSport and Wilson.