Frosty Dumped By Team18!

[GTRMagic]

There are literally thousands of fan comments, recalling when they first met and or began to follow Mr Winterbottom, from karting to formula ford to Dunlop series, to main series at SBR, Larko, Tickford & Team18.

It’s funny to look at how connection between the sport and its consumers and fans is in trouble… yet you see how they have this glimmer of something.. Is it hope? Not sure.. but there is this glimpse of someone else’s life in your own and it takes on connection, relevance and loyalty.

And as the days go past, there are suggestions that folks within the #18 car’s sponsor base may not have been informed of the change in pilot before it was announced or deployed. Certainly the primary brand on that car seems to have several people in their midst who were demonstrably surprised at hearing the news. The sponsor mentioned earlier in this post showing they support the pilot not the car owner. And indeed an upweighted sponsorship for this season brought in on the back of a connection to the pilot has been seen elsewhere to be quite widdled off with not knowing of the change occurring or having any input to it.

While it is highly likely these sponsors are not the sole financial contributors to the running of the team… some respect where necessary might have been important in maintaining a continuing fruitful relationship.

What might be very cool is parlaying these unhappy players, and bundling them elsewhere to prosper and enrich their marketing support of their product and personal relationship with their branded pilot.

Just seeing people write that they will seek alternatives to their current power tool brand that is currently on the Team18 unit might just be a wake up call for the sponsor as well. Why give customers a reason to leave your brand?

And if you take Mr Pye’s sharing in Apex Hunters United podcast, the oily bits touchers in the team are as equally unamused at these events.

Weird…