They're Boxy, But They're Good.

[TimD]

They're boxy, but they're good. The tag line for a spoof VOLVO ad campaign in a feature film. For the life of me, I can't remember a real Volvo advert, but the line says it all. Perfect advertising.

What are the car ads that stand out most for you? From all of our various nations, there must be some crackers.

And does it have any effect on you? Are you convinced that "Happiness is Mini Shaped", or are you sure that "You Can Do It In An MG".

Some of my favourites:

"I bought my Datsun out of wedlock"

For the (new) convertible Triumph TR7 "with added headroom - 93 million miles"

An economy edition Citroen with safety suspension "It's cut the cost of living"

And of course, sometimes advertisers just don't think things through. Their carefully prepared ad campaigns are corrupted by the general public. Fiat were the worst.

The Fiat Strada/Ritmo "Designed by Computers, Built by Robots" was inevitably corrupted with the addition "Driven by Italians".

And the Fiat Mirafiori poster which proclaimed "If this car was a lady, it would get its bottom pinched". The graffiti which appeared beneath the text added "... and if this lady was a car, she'd run over an ad-man."


Any more gems out there?