Economic downturns are not necessarily bad for the sports industry as people turn to entertainment as a form of release. Just read this and thinking about the implications for A1GP. It suggests to me that A1GP should be relatively better placed (national appeal and link to emerging markets), although in reality it does of course depend on the management nous of whoever is operating a sports event/series whether they turn difficult times into challenge or opportunity.
“While smaller sports and teams are in the midst of a bumpy ride, those deriving their support - financial or otherwise - from across the world are likely to remain strong, if not even grow in strength. The most recession-resistant sports will be ones that best stir national pride but also enhance their global appeal.
"Sports or teams with links to the Middle East, the Indian sub-continent and South East Asia are likely to be the most recession-resistant for the foreseeable future. Plus, with currency markets turning on their head, in some cases this makes overseas investment even more lucrative for all concerned."
Quoted from
http://www.sportbusiness.com/news/16...ng-opportunity.
20 Nov 2008, 04:03 (Ref:2338113)
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