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22 Nov 2011, 00:18 (Ref:2989823) | #26 | ||
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22 Nov 2011, 00:50 (Ref:2989828) | #27 | ||
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Over the other Chase races the pre-race show has been freeview, switching to subscription only for the actual race, which seems a reasonable approach for a channel dependent on subscription income.
If Premier had shown the Truck and Nationwide races on subscription, as a bonus to their loyal subscribers, I'd have been happy with that. However, I'd guess that possibly the reason why the whole weekend was opened up to freeview was to maximise exposure for their main advertiser, 3M. I should think it was more likely to be a commercial decision than a generous gift to casual viewers who hadn't seen the need to subscribe to the season so far. I wouldn't be inclined to blame Premier for the early cut-off of the freeview. I don't understand the technicalities of these things but I imagine that, when broadcasting on the Sky platform, things like freeview times have to be set up in advance and can't readily be adjusted when an event overruns. The advertised Freeview time looked calculated to cover the whole race, if it had run to schedule, but not the championship presentations. |
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22 Nov 2011, 05:42 (Ref:2989880) | #28 | ||
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Perhaps they shouldn't have made the final races freeview. Regardless, having made the promise they should've stuck to that promise and made sure that all normal eventualities were considered to see that promise through. Half a promise and the bad half of that promise at that is no good. That's shoddy professionalism. Rain delays being a regular part of NASCAR, this normal eventuality should've been covered.
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22 Nov 2011, 05:54 (Ref:2989882) | #29 | ||
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