Bye Bye Go Daddy...

**GTRMagic** · 29 Apr 2015, 15:00 (Ref:3531820)

Wow! I guess the marketing has achieved wear out with the SHR program

Wonder who might replace them next season?

MoMedic9019 · 29 Apr 2015, 16:20 (Ref:3531843)

Pretty obvious. She's continually failed to get any sort of respectable results.... She's been through a ton of sponsors... why anyone continues to support her, and her crap-tastic ability to hustle top-tier equipment is beyond me.

fieldodreams79 · 29 Apr 2015, 20:09 (Ref:3531939)

To harken back to DanicaFan days, can we merge this with something that might actually matter?

**GTRMagic** · 30 Apr 2015, 00:37 (Ref:3532013)

The real problem here is the loss of such an exceptional budget to SHR.

Will they cut Ms Patrick loose do she can go race F1 for Mr Haas?

fieldodreams79 · 30 Apr 2015, 03:06 (Ref:3532037)

Quote:

Originally Posted by GTRMagic

The real problem here is the loss of such an exceptional budget to SHR.

Perhaps, but if cards are played correctly, there should be a couple of sponsors waiting in the wings.

R.Lee · 30 Apr 2015, 09:08 (Ref:3532096)

Quote:

Originally Posted by fieldodreams79

Perhaps, but if cards are played correctly, there should be a couple of sponsors waiting in the wings.

In this day and time, 9 years is an exceptionally long time for a sponsor to stay with one team/driver. It isn't like the old days, when a sponsor might stay for the entire career of a driver or the life span of a team. I doubt she will have much trouble finding another sponsor.

Paradise City · 30 Apr 2015, 10:57 (Ref:3532127)

I'm sure she'll get another sponsor. She's the type of driver exempt from performance expectations.

canamman · 30 Apr 2015, 11:50 (Ref:3532160)

I keep hearing Go Daddy wants to market more globally.
Anybody know of possibly a new team on the global stage?
Just a hunch.

JHamilton · 1 May 2015, 12:46 (Ref:3532515)

Aaron's is gone after this season as well. That's actual news that you heard here first.

HJJ · 1 May 2015, 13:54 (Ref:3532535)

Quote:

Originally Posted by JHamilton

Aaron's is gone after this season as well. That's actual news that you heard here first.

I thought I read in the presser announcing Reagan that were signed through '16?

JHamilton · 2 May 2015, 05:20 (Ref:3532810)

Quote:

Originally Posted by HJJ

I thought I read in the presser announcing Reagan that were signed through '16?

They may honor the contract through '16; I honestly spoke out of turn there and I probably shouldn't say more, BUT they have new management that may not see the value in Nascar. They may have discovered that the vast majority of their customers do not follow Nascar. Maybe they don't watch at all. Ever. Allegedly.

**GTRMagic** · 2 May 2015, 10:06 (Ref:3532877)

Quote:

Originally Posted by JHamilton

They may honor the contract through '16; I honestly spoke out of turn there and I probably shouldn't say more, BUT they have new management that may not see the value in Nascar. They may have discovered that the vast majority of their customers do not follow Nascar. Maybe they don't watch at all. Ever. Allegedly.

To be honest, I am surprised they are still there now. After the manipulation of results by MWR a few years ago, it would be difficult for a major brand not to use the 'morals clause' to exit the arrangement...

Cynic · 14 May 2015, 11:47 (Ref:3537374)

I'm not sure Ms Patricks results are all that much of an influence here - the article suggests GoDaddy are quitting Nascar completely (at least as a title sponsor) so this is probably more to do with not seeing the value in their logo pounding around half-empty venues.
Danica is pretty much guaranteed air-time as long as DW is still around (really don't know why he just doesn't propose and be done with it!) so I'm sure SHR will find another sponsor without too much trouble.

**GTRMagic** · 15 May 2015, 04:04 (Ref:3537576)

Quote:

Originally Posted by Cynic

I'm not sure Ms Patricks results are all that much of an influence here - the article suggests GoDaddy are quitting Nascar completely (at least as a title sponsor) so this is probably more to do with not seeing the value in their logo pounding around half-empty venues.
Danica is pretty much guaranteed air-time as long as DW is still around (really don't know why he just doesn't propose and be done with it!) so I'm sure SHR will find another sponsor without too much trouble.

All brands and marketing properties have wearout.. the marketing mix sometimes needs to be rebalanced into other areas in order to rejuvenate the intensity.

In this case, everyone already seems to know that Ms Patrick is a 'Go Daddy Girl' so keeping the level of investment at its current level is not likely to reach a new audience.

Its also not likely that the number of fans in the stands makes a difference here... especially since mums and dads and kids arent usually the purchasers of domain names...

Paradise City · 15 May 2015, 10:41 (Ref:3537655)

A bikini clad woman, who then goes racin' is an appeal that will never fade with a certain sizable number of people. So she'll get her new sponsor.

It's just that GoDaddy has hired someone smart and figured out that featuring Danica in a commercial with a fast car has all the desired effect but without having to sink huge amounts of cash to fund an actual racing car for 36 weekends.

She doesn't really belong in NASCAR. She doesn't fit there like many of the wave of recent "graduates" from Indycar. It's a rare bred that can do the two. Kurt Busch and Tony Stewart are of that type. Sam Hornish and Danica Patrick, on the otherhand, barely hang on by the skin of their teeth.

canamman · 24 Jun 2015, 21:34 (Ref:3553723)

Just saw on tv one of the Nascar news shows.
One of the hosts said he talked with one of the
SHR management folks and was told basically
that Danica wont be back unless she has a sponsor.
They are hoping one will be found by the end of the summer.

JHamilton · 25 Jun 2015, 00:55 (Ref:3553763)

Quote:

Originally Posted by canamman

Just saw on tv one of the Nascar news shows.
One of the hosts said he talked with one of the
SHR management folks and was told basically
that Danica wont be back unless she has a sponsor.
They are hoping one will be found by the end of the summer.

I don't think that will be a problem. While her list of sponsors isn't as long as it used to be, someone will step up.

fieldodreams79 · 17 Aug 2015, 21:42 (Ref:3566544)

So there's apparently a big news conference for the Princess tomorrow....

canamman · 17 Aug 2015, 23:16 (Ref:3566555)

Yes.... which means she will be back with SHR in 2016.

Talking heads on the Nascar news show Racehub guesses:
Pampered Chef
A dog food company
LuLu Lemon clothing

My guess is its in computer software or an internet player.

Press conference 11 a.m. EST

canamman · 18 Aug 2015, 22:12 (Ref:3566808)

Natures Bakery ! Congrats and welcome.

http://espn.go.com/espnw/news-commen...ry-sponsorship

mountainstar · 25 Aug 2015, 02:25 (Ref:3568473)

Quote:

Originally Posted by canamman

Natures Bakery ! Congrats and welcome.

http://espn.go.com/espnw/news-commen...ry-sponsorship

Nature's What? Never heard of them. Apparently they have the fig bar market cornered. I didn't know that was such a hot enterprise.

Axeman444 · 25 Aug 2015, 05:24 (Ref:3568511)

If they are the only manufacturer, however small, then they have the market cornered

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