AusV8 TV coverage in NZ [formerly TV3 - Another raw deal on coverage]

[promax]

i for one am glad the race was on sky! imagine what we would've missed if it wasn't?! the news break would've cut into some seriously good racing! as the kids say.. those last 30 laps were mean!

[Goat Boy]

That was a seriously good last 10 laps! I was so tense I was shaking at the finish - and of course the right team won

[Armco Bender]

Great coverage with no ad breaks.
Pity they didnt start earlier and show the support races as a build up to the day.

[sizzle]

Originally Posted by Armco Bender

Great coverage with no ad breaks.
Pity they didnt start earlier and show the support races as a build up to the day.

We got them.

And that was a seriously cracking last 50 laps. It built from boredom to holy cow!

[NZSTfan]

Hence why a dedicated motorsport channel is needed...big time.
I too have enjoyed todays coverage on sky. Except all the warm fuzzy fluffy stuff at the start and the assumption that all motorsport people are religious....by that I mean the chaplain hoohah at the start. Maybe next year they should get a Hindi or Buddhist or Muslim dude to kick things off or an atheist as that represents the majority of people.

[pukekoheracer]

Originally Posted by promax

i for one am glad the race was on sky! imagine what we would've missed if it wasn't?! the news break would've cut into some seriously good racing! as the kids say.. those last 30 laps were mean!

And no ad breaks as well, just the aussie ones when it all goes silent

[Goat Boy]

Originally Posted by pukekoheracer

And no ad breaks as well, just the aussie ones when it all goes silent

Ain't no bad thing when an Aussie goes silent...

[Armco Bender]

We got them.

We have the internet here too.Watching the support races gives you a legitamate excuse to nothing all day.

[Biggy G]

http://www.throng.co.nz/2013/10/sky-...hurst-ratings/

A bit about Sundays ratings.

[adbutler]

Originally Posted by Biggy G

http://www.throng.co.nz/2013/10/sky-...hurst-ratings/

A bit about Sundays ratings.

Not really surprising.

[Nigel TV3]

Originally Posted by Biggy G

http://www.throng.co.nz/2013/10/sky-...hurst-ratings/

A bit about Sundays ratings.

Hi Biggy,

More on the Bathurst ratings.... it was interesting to see USA Formula Drift on CRC Motorsport on Sunday did a 20% Share compared to Bathurst getting 26% at the same time, that's a very good number for Drifting. The numbers watching the Great Race decreased by over half compared to last year.. Sky has both the Free to Air Rights and Pay TV Rights so they could have screened Bathurst on Prime but were wanting to drive subscriptions to pay TV rather than play it on Free to Air. Obviously their priority is the bottom line...

[smokin'joe]

Originally Posted by Nigel TV3

Hi Biggy,

Sky has both the Free to Air Rights and Pay TV Rights so they could have screened Bathurst on Prime but were wanting to drive subscriptions to pay TV rather than play it on Free to Air. Obviously their priority is the bottom line...

but wasn't "the bottm line" the very reason TV3 refused to fully cater for AV8SC fans in NZ ??

[Nigel TV3]

Originally Posted by smokin'joe

but wasn't "the bottm line" the very reason TV3 refused to fully cater for AV8SC fans in NZ ??

Hi Joe, the main issue with TV3 and V8SC was the Network was never going to screen the Races over the News, that's why Sky is a good home for Supercars.. You and I may have been supportive with V8SC bumping the news but the public outcry would have been deafening... Did you notice V8SC TV replaying footage as live when they came back from the Channel 7 Commercial Breaks? Very pleased Ford took the win.. A great win for the sport.

[Alpina107]

Originally Posted by Nigel TV3

Hi Tracey, happy to provide some numbers for you.
A normal Round of V8SC on CRC attracted between 18-24% of the available viewing audience in the targeted Demo of 25-54 male, Since Sky obtained the rights the figure now sits between 2-7%... F1, NASCAR etc do smaller numbers.

Hi Nige, interesting that the viewership for V8SC has dropped so much now that it is live and uninterrupted on Sky. I understand that Sky now has 50% domestic penetration across NZ (from their website) so does that mean that TV3 viewers and/or V8SC fans are mostly in the 50% that doesn't have Sky?

[Nigel TV3]

Originally Posted by Alpina107

Hi Nige, interesting that the viewership for V8SC has dropped so much now that it is live and uninterrupted on Sky. I understand that Sky now has 50% domestic penetration across NZ (from their website) so does that mean that TV3 viewers and/or V8SC fans are mostly in the 50% that doesn't have Sky?

Hi 107, good question... When Sky say they have 50% reach into all Kiwi homes I am not sure if this includes their Sports Package... that would explain why the figures don't add up ... I receive the official TV audience rating figures every morning from AC Neilsen and they are independently verified and provided to all TV Networks... It is generally accepted programmes on Sky don't rate as well as programmes on free to air because of viewers resistance to paying subscription costs, saying that I am surprised at the numbers V8SC are getting on Sky compared to TV3 last year, the reduction is substantial. Another example in the NZ Rally Championship, on CRC the show achieves between 13%-17% share in the 25-54 Male Demographic, the same show on Sky gets less than 3% share in the same demo.. so Free to Air delivers the best bang for the sponsors and advertisers buck.... Free to Air Networks live & die by ratings as they have a direct impact on advertising revenue, for example CRC Motorsport consistently delivers good numbers for the network so it is well supported by advertisers and motorsport programme providers...in other words if we didn't have the support from our viewers, CRC Motorsport would not exist, so I am mindful and grateful for our viewers and sponsors continuing support. Hope I have gone some way in answering your question.