Zak Brown

[wnut]

Originally Posted by JHamilton

He's been executive director for just over a year. What exactly were you expecting from McLaren in 2017?

Getting a title sponsor!

Zak's area of expertise and promise made on taking the role.

[Graz]

Originally Posted by wnut

Getting a title sponsor!

Zak's area of expertise and promise made on taking the role.

Agreed, I though this was his priority when he got the role. Then when he doesn't get one, he makes out they don't need one. He failed in his primary objective and spun it.

He was obviously a good salesman in his prior role and is a car fan. Not sure this makes him right to run McLaren though. I'd prefer to see some positive outcomes before seeking every opportunity to get into the media. I just don't like the constant Zak Brown media saturation and nothing to back if up. I can't trust what he says until he actually does something.

The latest one now is McLaren will undergo the biggest appearance change of anyone this year. Sounds like 2017 with all the orange talk and there appeared a black McLaren with dull orange bits. Hardly the harking back to Bruce's days we were led to believe. Browns a salesman so wired to exaggerate and talk everything up. I prefer to see actual outcomes and results. He'd be better to button it for a while, see how the new McLaren goes (you'd expect an improvement with Honda gone and SVD with a season under his belt). Then he can start with the guff if it's aimed at sponsors, with something to back it up rather than spin and hyperbole.

Anytime he comes on just now, it's make a cup of tea time. My tea intake has gone way up this year....

[peebee2]

They put all their eggs in the 2018 title sponsor basket, with their high downforce levels supposed to suggest a great chassis. Failed to the point of saying never wanted a title sponsor anyway!

2018 is a big year for Z and McL.

[Adam43]

I demand that he is on all the things I watch and in all the things I chose to read less. And I demand he is better for McLaren.

[JHamilton]

Originally Posted by wnut

Getting a title sponsor!

Zak's area of expertise and promise made on taking the role.

That's fair, but I would argue it could be a "chicken or egg first" scenario for McLaren. Many, if not most, of the cars on the grid don't have a single title sponsor and those that do are at the front of the grid.

Renault is coming in. New year, new you.

[bella]

Originally Posted by Juntos

Zak is an excellent content producer for his own media group.

once again for the cheap seats in the back

[E.B]

Originally Posted by JHamilton

... those that do are at the front of the grid.

Williams Martini
Alfa Romeo Sauber

Ronspeak is gone.... I give you Zakspeak.... or should that be Brownspeak

[JHamilton]

Originally Posted by E.B

Williams Martini
Alfa Romeo Sauber

Ronspeak is gone.... I give you Zakspeak.... or should that be Brownspeak

I don't believe Martini is a title sponsor in the traditional sense. I have heard it's more of a licensing agreement to use the livery and sell hats and t-shirts. I'm sure money is changing hands, but Martini & Rossi's annual revenues are less than several of the team's budgets. And to be fair, Williams are miles ahead of McLaren.

I honestly don't know enough about Sauber to speak intelligently about them.

[E.B]

Originally Posted by JHamilton

I don't believe Martini is a title sponsor in the traditional sense. I have heard it's more of a licensing agreement to use the livery and sell hats and t-shirts. I'm sure money is changing hands, but Martini & Rossi's annual revenues are less than several of the team's budgets. And to be fair, Williams are miles ahead of McLaren.

Surely a title sponsor is one who is entered in the official entry by title.... Williams entry is as Williams Martini. Re Williams being ahead of McLaren, lets face it, every team bar Sauber finished well ahead of McLaren.

[Mekola]

Res, non verba.

[S griffin]

Obviously Zak must be quite loaded if he feels they don't need a title sponsor

[mark_l]

Originally Posted by S griffin

Obviously Zak must be quite loaded if he feels they don't need a title sponsor

Do you seriously think Zak is putting a single penny of his own money in to McLaren! He is an employee purely tasked with bringing in sponsorship to the team. He is not even on the board of McLaren.


Sent from my iPhone using Tapatalk

[JHamilton]

Originally Posted by E.B

Surely a title sponsor is one who is entered in the official entry by title....

By definition, yes.

Evidently McLaren is not in a position where they have to enter into an agreement like what Williams have with Martini. If the agreement brings little to no direct financial support and could potentially devalue the existing brand now or in the future, what is the point? This is what I believe the point of Zak's statement was.

[Mike Harte]

Originally Posted by JHamilton

I don't believe Martini is a title sponsor in the traditional sense. I have heard it's more of a licensing agreement to use the livery and sell hats and t-shirts. I'm sure money is changing hands, but Martini & Rossi's annual revenues are less than several of the team's budgets. And to be fair, Williams are miles ahead of McLaren.

I honestly don't know enough about Sauber to speak intelligently about them.

You have to appreciate that Martini and Rossi are just one smallish part of the Bacardi group, whose profits are counted in the hundreds of millions of dollars.

It is a marketing exercise, and I doubt that the Bacardi family even miss the cost in their cash flow.

[Mekola]

Kimoa McLaren? Methinks Kimoa by Benetton or sth like that?