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25 Jul 2000, 21:24 (Ref:25612)
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#26 | ||
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Veteran
Join Date: Jul 2000
Posts: 5,361
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Tisk, tisk. It's just not good enough...
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26 Jul 2000, 02:52 (Ref:25700)
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#27 | ||
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Ten-Tenths Hall of Fame
Veteran
Join Date: Jul 1999
Posts: 5,306
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I don't know a single American F1 fan who DIDN'T buy a pack of John Player Specials when he went to the UK 20-30 years ago. Honestly, I don't actively pursue any product that sponsors F1, but thanks to their involvements in Motorsports, not just F1, I now know of Red Bull, Chello, Orange, Eurobet, Rothmans/Winfield, Parmalat, Teleglobe, 555,Telefonica, D2 Privat, Mannesmann, Vodaphone-none of these companies or brands has a strong presence in the States, and yet, I am aware of them, and should they enter the U.S. marketplace, they have a leg up with me. The basic purpose of advertising to increase product awareness-and I have to say, it works to advertise in F1.
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