Team 2021 Season Launch/Pre-Season Testing - Page 2

steve_r · 16 Feb 2021, 14:57 (Ref:4035440)

Quote:

Originally Posted by S griffin

There are still enough sponsors. McLaren do look good with their livery though. Nice orange and Blue, with plenty of good signage on it.

Delete the cryptic (meaningless?) "A Better Tomorrow"s, and you are not left with much in the way of sponsors. It is a modern interpretation of HRTs 2nd livery, where there was loads of "Your Logo Here" stickers that at first glance made it look like the team had picked up plenty of backing.

It's not just McLaren - many of the other teams are the same as well.

I think the car looks OK. Much the same as last year in terms of livery.

crmalcolm · 16 Feb 2021, 15:00 (Ref:4035442)

Quote:

Originally Posted by steve_r

Delete the cryptic (meaningless?) "A Better Tomorrow"s, and you are not left with much in the way of sponsors.

Isn't that a bit like saying 'delete a team's major/title sponsor and they don't have a major/title sponsor'?

You could just as easily say 'delete petronas from Mercedes', or 'BWT from Racing Point'.

chillibowl · 16 Feb 2021, 15:26 (Ref:4035449)

Mclaren MCL35M - Feb 15 at Woking
Alpha Tauri AT02 - Feb 19 Online
Alfa Romeo C41 - Feb 22 in Warsaw Poland
Ferrari SF21 - Feb 26 team launch and Mar 10 car launch
Mercedes W12 E Performance- Mar 2 Online
Alpine A521 - Mar 2 Online
Aston Martin ? - Mar 3 Online
Williams F43B - Mar 5 Online

RB
Haas

**bjohnsonsmith** · 16 Feb 2021, 15:44 (Ref:4035454)

Quote:

Originally Posted by steve_r

Delete the cryptic (meaningless?) "A Better Tomorrow"s, and you are not left with much in the way of sponsors. It is a modern interpretation of HRTs 2nd livery, where there was loads of "Your Logo Here" stickers that at first glance made it look like the team had picked up plenty of backing.

It's not just McLaren - many of the other teams are the same as well.

I think the car looks OK. Much the same as last year in terms of livery.

They've got plenty of sponsors, 35, or partners as they like to call them these days. Obviously there is BAT, who are McLaren's Global Partner with their "A Better Tomorrow'' logo; a better tomorrow for its consumers, shareholders, society and employees and no doubt for McLaren. If you go to this page https://www.mclaren.com/racing/partners/ on their website, there's an interactive list of their partners.

**bjohnsonsmith** · 16 Feb 2021, 16:03 (Ref:4035457)

Quote:

Originally Posted by chillibowl

Mclaren MCL35M - Feb 15 at Woking
Alpha Tauri AT02 - Feb 19 Online
Alfa Romeo C41 - Feb 22 in Warsaw Poland
Ferrari SF21 - Feb 26 team launch and Mar 10 car launch
Mercedes W12 E Performance- Mar 2 Online
Alpine A521 - Mar 2 Online
Aston Martin ? - Mar 3 Online
Williams F43B - Mar 5 Online

RB
Haas

Why is Alfa Romeo's launch on Feb 22 in Warsaw?

crmalcolm · 16 Feb 2021, 16:08 (Ref:4035460)

Quote:

Originally Posted by bjohnsonsmith

Why is Alfa Romeo's launch on Feb 22 in Warsaw?

Their title sponsor (Orlen) is Polish.
Not sure on why they picked that date.

chillibowl · 16 Feb 2021, 16:10 (Ref:4035461)

Quote:

Originally Posted by bjohnsonsmith

Why is Alfa Romeo's launch on Feb 22 in Warsaw?

i literally have no idea but thats where is going to launch!

odd right?

https://www.motorsport.com/f1/news/a...-2021/5135252/

chillibowl · 16 Feb 2021, 16:11 (Ref:4035463)

ignore my last post...and i guess i should have read the first sentence of the article i posted.

Quote:

Originally Posted by crmalcolm

Their title sponsor (Orlen) is Polish.
Not sure on why they picked that date.

oh...very good call!

crmalcolm · 16 Feb 2021, 16:17 (Ref:4035465)

Quote:

Originally Posted by chillibowl

oh...very good call!

I imagine Orlen will be keen to see the team referred to by its full name: Alfa Romeo Racing ORLEN

**bjohnsonsmith** · 16 Feb 2021, 16:38 (Ref:4035472)

Quote:

Originally Posted by crmalcolm

Their title sponsor (Orlen) is Polish.
Not sure on why they picked that date.

Thanks for the explanation. I need to brush up on my sponsors.

E.B · 16 Feb 2021, 16:52 (Ref:4035475)

Quote:

Originally Posted by bjohnsonsmith

Why is Alfa Romeo's launch on Feb 22 in Warsaw?

Polish oil refiner and petrol retailer Orlen, is their primary / naming rights sponsor. I guess it is to do with that association.

Edit: Oops a bit late to the party. Saw the question and answered not realising it had already been answered over the page.

steve_r · 18 Feb 2021, 11:40 (Ref:4035681)

Quote:

Originally Posted by crmalcolm

Isn't that a bit like saying 'delete a team's major/title sponsor and they don't have a major/title sponsor'?

You could just as easily say 'delete petronas from Mercedes', or 'BWT from Racing Point'.

Ok - I think understand now. Obviously the subliminal McLaren Tobacco advertising went over my head on this occasion.

Maybe I don't like this team any more than Ferrari after all.

crmalcolm · 18 Feb 2021, 12:27 (Ref:4035690)

Quote:

Originally Posted by steve_r

Ok - I think understand now. Obviously the subliminal McLaren Tobacco advertising went over my head on this occasion.

Maybe I don't like this team any more than Ferrari after all.

It's the challenge of how do you advertise a tobacco company, without advertising tobacco?

chillibowl · 18 Feb 2021, 15:43 (Ref:4035735)

more to the point, how do you advertising smoking without advertising wide spread death on a global level?

the whole world is fighting covid right now, so why not use this moment in time to promote other global public health crises like smoking?

really just a brilliant piece of marketing!

to each their own of course, but after almost 20 years of the advertising bans being in place, that some of the teams still do this is just, imo, silly and frankly amateurish.

steve_r · 18 Feb 2021, 16:19 (Ref:4035742)

Quote:

Originally Posted by chillibowl

to each their own of course, but after almost 20 years of the advertising bans being in place, that some of the teams still do this is just, imo, silly and frankly amateurish.

Yes, and does it even work? Who would see these bizarre slogans and phrases and link them to fags anyway?

I'm struggling to see what's in it for the cigarette companies.

chillibowl · 18 Feb 2021, 16:45 (Ref:4035752)

Quote:

Originally Posted by steve_r

I'm struggling to see what's in it for the cigarette companies.

no where else to spend their money so might as well throw posh parties at exclusive events on the company dime in order to give old rich guys a chance to 'network' with beautiful young women would be my guess.

#weraceasone
#abettertomorrow

chillibowl · 18 Feb 2021, 17:33 (Ref:4035766)

bad jokes aside...

videos of DR and Lando's first runs. engine sounds nice!

DR
https://www.youtube.com/watch?v=9JTOwmM3Ta0

Lando (multiple angles which is nice)
https://www.youtube.com/watch?v=LrXbcuGst9I

Skam85 · 18 Feb 2021, 21:15 (Ref:4035791)

Quote:

Originally Posted by steve_r

Yes, and does it even work? Who would see these bizarre slogans and phrases and link them to fags anyway?

I'm struggling to see what's in it for the cigarette companies.

To be fair we are talking about it right now.

steve_r · 18 Feb 2021, 21:17 (Ref:4035792)

Thats true, I would have replied earlier, but I had to nip down the corner shop for some Marlboro lights.

bathurst77 · 18 Feb 2021, 22:23 (Ref:4035803)

Marlboro BnH jps etc could start making pencils.
A huge "MARLBORO" on the car and in small print under it "pencils".
We arent advertising smokes, we are advertising pencils which just happen to have same name and logo as the ciggies.

Akrapovic · 19 Feb 2021, 08:31 (Ref:4035827)

Quote:

Originally Posted by bjohnsonsmith

They've got plenty of sponsors, 35, or partners as they like to call them these days. Obviously there is BAT, who are McLaren's Global Partner with their "A Better Tomorrow'' logo; a better tomorrow for its consumers, shareholders, society and employees and no doubt for McLaren. If you go to this page https://www.mclaren.com/racing/partners/ on their website, there's an interactive list of their partners.

https://www.mclaren.com/racing/partn...rican-tobacco/

I think we've all read out fair share or marketing nonsense over the years, but this is the most impressive bit of marketing nonsense I've read in a good while.

Mutli-category consumer goods rooted in advanced technology. Accelerating its journey for consumers, shareholders and society as they attempt to satisfy the ever-evolving adult consumer.

steve nielsen · 19 Feb 2021, 08:46 (Ref:4035829)

The new AT livery

steve nielsen · 19 Feb 2021, 09:35 (Ref:4035831)

S griffin · 19 Feb 2021, 11:50 (Ref:4035854)

So now we have Alpha Tauri joining McLaren in launching their cars, I can't wait to see what the others bring out based on what I've seen so far

peebee2 · 19 Feb 2021, 12:06 (Ref:4035858)

Quote:

Originally Posted by bjohnsonsmith

They've got plenty of sponsors, 35, or partners as they like to call them these days. Obviously there is BAT, who are McLaren's Global Partner with their "A Better Tomorrow'' logo; a better tomorrow for its consumers, shareholders, society and employees and no doubt for McLaren. If you go to this page https://www.mclaren.com/racing/partners/ on their website, there's an interactive list of their partners.

35 partners isn’t 35 sponsors.

You can’t run an F1 team on partners providing isotonic drinks to your drivers, or Coke providing free vending machines in the factory as an upgrade to boxes of Freddos.

Or on supporting a mental health charity, or on a ‘partner’ you pay to get tyres from.

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