[WEC Race] Silverstone WEC Round 1 - Poster and 'Blurb'

[TF110]

Sorry, but he's a Brit. If they said "British wec champion, Anthony Davidson..." thatd be a great selling point. Did McNish's name not bring any clout to his countrymen?

[Deleted]

I really don't think that be any bigger PR boost than "Andy Priaulx, WTCC world champion" was for Brands Hatch back in the day. World champion only matters (in this context) if the championship in question is widely recognized within common folks

In any case he's not A-"celeb" like Webber even if he had ten world championships on his belt, the three listed names sell better

[J Jay]

Originally Posted by TF110

Sorry, but he's a Brit. If they said "British wec champion, Anthony Davidson..." thatd be a great selling point. Did McNish's name not bring any clout to his countrymen?

You severely underestimate how self-loathing we are!

[TF110]

Most motorsports enthusiasts should know who Anthony Davidson is. When I see Mark Webber's name, I think of the guy who came up short to Vettel 5 years in a row. Maybe theyre desperate for that F1 connection. Its a little sad imo, but Im not their PR guy

[kipper]

Originally Posted by TF110

Most motorsports enthusiasts should know who Anthony Davidson is.

You'd have thought so; however, to illustrate that this might not always be the case, I did get to explain to someone at this year's Autosport show who Davidson and Allan McNish (who were opening that day's show). I found this a bit surprising given not only their recent and significant successes in sports cars; have raced in F1 and the fact that both drivers do a fair amount of F1 media work.

[Paradise City]

Stick in a pic of Davidson, a big union jack in the background and a large text bubble saying "World Champion" with a big arrow from the text bubble pointing at Davidson's head.

[Paradise City]

Originally Posted by chunder

I'm sorry but really guys?

Talking about posters?

It doesn't matter does it, you will all be there dribbling over Nissans and stuff I am sure?

Can't imagine this cost much, it has very little impact on anything other than people who can't think about anything else to talk about.

You don't help yourselves sometimes you lot.

In order to promote the series, a pleasing poster is desirable. Historically posters have had an artistic quality. It's both interesting and fun and quite appropriate to discuss on a fan forum.

[YorkshireLad]

[J Jay]

Originally Posted by kipper

You'd have thought so; however, to illustrate that this might not always be the case, I did get to explain to someone at this year's Autosport show who Davidson and Allan McNish (who were opening that day's show). I found this a bit surprising given not only their recent and significant successes in sports cars; have raced in F1 and the fact that both drivers do a fair amount of F1 media work.

The vast majority of that work is behind the microphone though, so it makes sense that most people would still draw a blank if you put a picture of Davidson or McNish in front of them. As for their F1 exploits, let's be honest - the sum total doesn't amount to much. You can argue the toss about whether they should have had better chances but that's irrelevant to this discussion.

Fact is, this poster and press release isn't for the "motorsport enthusiast," it's for the F1/BTCC fans that have never heard of the WEC and to these people Webber, Dempsey & Hoy are far bigger eye-catchers than Davidson, Buemi & Nakajima (or Lotterer, Treluyer, Fassler, Duval, Lieb, Dumas, Hartley, etc.). Ditto the Vantage over a TS040, and again the 919 gets the nod because of who is driving it.

You don't have to like it but from a bums on seats point of view it makes a certain amount of sense.