V8 Supercars fail to pick up a sponsor - again

[NewsStalker]

But not as NAMING RIGHTS sponsors - Iapologise if I got the wording incorrect - but they were not announced as naming rights (or using my previous words, Series) sponsors.

[madman16]

Originally Posted by NewsStalker

But not as NAMING RIGHTS sponsors - Iapologise if I got the wording incorrect - but they were not announced as naming rights (or using my previous words, Series) sponsors.

Well technically you're right. They are not naming rights sponsors but i think this platform sponsor stuff is supposed to cover that. Not unless you want the "Bigpond V8 Supercar Championship powered by XXXX".

I'm sure if another naming rights sponsor turned up they wouldn't knock back the money.

For the AGP, are they asking too much or does no one want to touch the AGP especially with all the bad press

[NewsStalker]

Probably a combination of the last two - $1 mill for naming rights to one meeting is steep with little guaranteed in return - especially as no one seems to know how much TV exposure they will actually get.

As to the name - maybe someone else can find the media releases when Big Pong came onboard - they were very forward in the description of the various sponsorship level packages - and they were (still are) looking for the sponsor willing to pay enough for the series to become '<Insert your name here> V8 Supercvar Championship Series'

Maybe the fact that it is not a recognised CHAMPIONSHIP per se - but an FIA SERIES that is stopping them getting this sponsor (as well as too high a price?)

[banksie]

Originally Posted by NewsStalker

But not as NAMING RIGHTS sponsors - Iapologise if I got the wording incorrect - but they were not announced as naming rights (or using my previous words, Series) sponsors.

Cochrane is on record saying the series is happy without a naming rights sponsor and not chasing one.

[peckstar]

i think that a big question needs to be asked over the whole GP

how is it that the clipsal can be run for about $20 million a year

but the melbourne GP costs around $70 million to run (i base this number on $10 mil corp sponsor (from the article) double the Clipsal gate receipts $20 mil (as aticket costs about double and crowds are similar size) and added a 40 mill loss total $70 million, wheer does the extra $50 million dollars go

Newstalker i beleieve you may be incorrect with your naming rights for the series or at least if you were once right they have changed. I guess F1 has a problem and moto gp and WRC because they dont have naming rights, neither does the australian open for that matter. Better 2 sponsors kicking in $2 million than 1 kicking in 3.5 for naming rights

[db120176]

Originally Posted by madman16

They are not naming rights sponsors but i think this platform sponsor stuff is supposed to cover that.

So am I reading this correctly in that they no longer seek a naming rights sponsor in the traditional sense (Shell-style)

[WebberForWDC]

Originally Posted by peckstar

wheer does the extra $50 million dollars go

It's a fair fee if FOM feels that is a fair fee, isn't it?

After all if the hull has been made, to scrimp on the marble and gold plating for the fit-out would be a travesty right???

[NewsStalker]

pecstar - Apart from the Australian Open, none of these other sports (F1, MotoGP, WRC) have, AFAIK, ever sought a 'naming rights' sponsor have they? The Australian Open did have until, what? 2-3 years ago.

And you may be right that V8's (or TC) now claim they don't need one, but this certainly wasn't the case when they brought in this tiered approach. Is it possible the reason they 'don;t need one' is more to the point they can't get one for the price being asked? After all, it's better to tell the public 'we have decided not to do such and such' rather than 'we can't do such and such because it is impossible'.

[madman16]

Originally Posted by db120176

So am I reading this correctly in that they no longer seek a naming rights sponsor in the traditional sense (Shell-style)

Well that's the impression that big Tony is giving to me anyway.

I guess most (all?) rounds have their own naming rights sponsor now, so unless some of the money is being kicked in there aswell.

YOu never used to have Clipsal 500 (i realize that one goes back awhile now), L&H 500, Bigpond 400 etc, etc

[NewsStalker]

Sandown has pretty much always had their own sponsor for the 500 but none of the 'sprint' rounds had a name for the V8 only races - they may have had a 'meeting' sponsor which covered all the events but AFAICR not just for the 8's - Matthew ROnke woould probably be able to confirm this one way or the other - and also say whether these deals benefitted the track/promoter or V8SCA/AVESCO.

[D.R.T.]

Originally Posted by NewsStalker

Sandown has pretty much always had their own sponsor for the 500 but none of the 'sprint' rounds had a name for the V8 only races -

Interesting fact about this type of event sponsor.

At any v8 event, say EC, OP, Willowbank etc sponsorship revenue is divided 50/50 between VESA and the promoter, even if VESA has had no role in the attracting the sponsor. Then money to service the sponsor, guess whose half that comes out of ..............

Makes you wonder why more sprint round events do not pursue naming rights sponsors

[Woolley]

Originally Posted by peckstar

how is it that the clipsal can be run for about $20 million a year

but the melbourne GP costs around $70 million to run (i base this number on $10 mil corp sponsor (from the article) double the Clipsal gate receipts $20 mil (as aticket costs about double and crowds are similar size) and added a 40 mill loss total $70 million, wheer does the extra $50 million dollars go

The word 'Bernie' probably features in the calculation somewhere...

[NewsStalker]

Makes you wonder why more sprint round events do not pursue naming rights sponsors

Part of the contract for hosting the round precludes it?

[Matthew Ronke]

Originally Posted by D.R.T.

Interesting fact about this type of event sponsor.

At any v8 event, say EC, OP, Willowbank etc sponsorship revenue is divided 50/50 between VESA and the promoter, even if VESA has had no role in the attracting the sponsor. Then money to service the sponsor, guess whose half that comes out of ..............

Makes you wonder why more sprint round events do not pursue naming rights sponsors

That is the best summation of the situation that could be described. I remember reading someone a while back saying sprint round promoters were lazy for not attracting sponsors. In these situation sometimes you are better off without one. There is a dollar point in each promoters head of, I will or I won't do that deal. Finding someone on the I will side is the difficult part.

[GtiMagic]

So, anyone going to watch the Sprint Gas V8 Supercar races at the GP this weekend?

[bludvl_x19]

Originally Posted by GtiMagic

So, anyone going to watch the Sprint Gas V8 Supercar races at the GP this weekend?

Don't you just hate it when a thread reaches its point?

Mick

[banksie]

Signed a three-year deal? Surprising. Click here.

[peckstar]

Originally Posted by NewsStalker

Regardless of how much it shows the confidence corporates in Australia have for the series. It also suggests that they have placed too high a value on themselves.

in light of this creative comment NewsStalker, do you now care to comment. Or maybe i should just send you a slice of pie

[NewsStalker]

I don;t have your crystal ball - but then again I guess every news item that reports somehting that is later changed to to any reason should also retract the original item, shouldn't they.

BTW - do YOU have any knowledge of how mych they have supposedly signed this deal for?

You really need to stop trying to take everything so personally.

[peckstar]

nothing personal taken

you implied that the lack of sponsor showed there was no corporate confidence in the v8 series.

Well they have a sponor now (and for three years) so that would in turn suggest theer is corporate confidence in the series.

of course this is all irrelevant because you were being creative anyway because it was the GP who couldnt get a sponsor, not he series, you just took advantage of a poorly written article to have another dig at the series

[racer69]

Originally Posted by NewsStalker

but none of the 'sprint' rounds had a name for the V8 only races - they may have had a 'meeting' sponsor which covered all the events

Prior to 1987 (when Shell became naming-rights sponsor) alot of the rounds had individual race sponsors.

For instance in 1986 you had alot of rounds backed by Motorcraft and called the "Motorcraft 100", Calder's round was the "Coca Cola 100", Amaroo's the "Better Brakes 100", Surfers had the "XXXX 100", Symmons Plains had the "Australia National Lines 100" etc etc..... and prior to that in 1983/84 the Lakeside & Surfers Paradise rounds were backed by radio station FM104.

[D.R.T.]

Originally Posted by peckstar

you implied that the lack of sponsor showed there was no corporate confidence in the v8 series.

Well they have a sponor now (and for three years) so that would in turn suggest theer is corporate confidence in the series.

Yet it comes less than a week prior to the event and from a company already aligned with the series.

I am not sure that screams confidence regarding a v8 sponsorship.

[NewsStalker]

racer69 - Agree about the pre-87 era and Shell, but it is interesting that since Shell withdreww from the sport this practice hasn;t really taken off again.

This suggests a couple of things - one, as D.R.T. points out, a possible lack of commercial confidence or two the asking price is too high. In regard to the latter, the only yardstick we have is that the AGP Corp have stated, quite openly, the asking price for the one race at the AGP was $1 million which, until the 11th hour, no one was obviously willing to pay. However it is also telling that there is no talk of how much this sponsorhsip ended up costing - I would suggest a lot lower than $1 million (but I am not 'in the know' like some herw - supposedly!)

[NewsStalker]

Originally Posted by peckstar

nothing personal taken

you implied that the lack of sponsor showed there was no corporate confidence in the v8 series.

Well they have a sponor now (and for three years) so that would in turn suggest theer is corporate confidence in the series.

of course this is all irrelevant because you were being creative anyway because it was the GP who couldnt get a sponsor, not he series, you just took advantage of a poorly written article to have another dig at the series

Still suggest you take up the offer on getting eyes checked - I dodn;t even mention a 'poorly written article' till someone (no names needed) questioned the validity of some RADIO news items (which, indicentally, referred to local press articles and NOT the one I provided a link to).

That aside, to have the AGP Corp go public with the informaiton they did about lack of a sponsor for the races does indeed show a lack of (as put by D.R.T.) a lack of 'commercial confidence' in the category. If they are so popular and provide 'value for money' there should be absolutely no problem getting sponsorship.

However, I will ask again as it was neatly sidestepped - just how much is this 'new' 3 year deal worth considering the AGP Corp was banking on $1 million for this year alone.

[Da Moo]

I dont think its unreasonable to suggest that not being able to find a sponsor until the week of the event is a concern. Definately interesting to see what Sprint Gas have paid but I'm guessing it is a LOT less than the original asking price.

Regardless, its good its sorted and looking forward to seeing the V8s back at the GP.