BMMC Logo - Page 3

***MagnetON*** · 28 Feb 2012, 15:14 (Ref:3032468)

Quote:

Originally Posted by Justin Moran

Why are we still even discussing it?

Because the 2012 season hasn't really kicked off and "where can I get my subsidised ovies" has been done to death.

Justin Moran · 28 Feb 2012, 15:20 (Ref:3032474)

Quote:

Originally Posted by MagnetON

Because the 2012 season hasn't really kicked off and "where can I get my subsidised ovies" has been done to death.

Fair play!

Just dont forget to remind everyone about the ten tenths embroidered on their ovies too!

***MagnetON*** · 28 Feb 2012, 15:21 (Ref:3032476)

Quote:

Originally Posted by Justin Moran

Fair play!

Just dont forget to remind everyone about the ten tenths embroidered on their ovies too!

Yeah, pity we only got confirmation of it just after most people will have ordered their new ones

Justin Moran · 28 Feb 2012, 15:22 (Ref:3032477)

I was actually thinking of sending mine back to have it done! Then remembered I have an old patch already to go on my new ovies from a retired set! D'oh!

***MagnetON*** · 28 Feb 2012, 15:24 (Ref:3032479)

Quote:

Originally Posted by Justin Moran

I was actually thinking of sending mine back to have it done! Then remembered I have an old patch already to go on my new ovies from a retired set! D'oh!

lol, I'll be ordering my new ones shortly with the full-back embroidery and one as a patch.

Dave Brand · 28 Feb 2012, 15:26 (Ref:3032482)

Quote:

Originally Posted by MagnetON

Because the 2012 season hasn't really kicked off and "where can I get my subsidised ovies" has been done to death.

Don't worry, we're not far away from this year's first 200-post-long "I have/haven't got my tickets for a meeting in three weeks' time" thread!

EvilPumpkin · 28 Feb 2012, 15:34 (Ref:3032490)

Quote:

Originally Posted by Justin Moran

Why are we still even discussing it?

erm...because I find it interesting as do some other people? Anyone who doesn't doesn't need to come into the thread......

Quote:

Originally Posted by Justin Moran

Seems the vast majority want it to stay the same. So why labour the point?

Much as I would love to think so, sadly, I don't think we can say that Ten-Tenths represents the vast majority of BMMC members!

Quote:

Originally Posted by Justin Moran

Besides IF we had a choice of cars I'd want a prototype sportscar as I dislike F1 and BTCC! So where does that leave the argument? A total change of design? I dont think so, if others want to form their own sub club and have their own "logo" let them. No probs. Im sure its already being done!

As I already suggested, there is an argument to be made for a baseline logo with limited edition runs of different cars that people would purchase. I don't think that's called a "subclub", I think it's just called "having different tastes". It's not subversion to suggest a possible change - or if it is, then I missed the change to the rulebook that now requires us all to like the same things and never to even raise the possibility of change.

Marshals like badges. I reckon a collectible set of limited edition "different car" logos would sell very well and maybe even raise some money. Plus there could also be special award ones - maybe for long service or something.

It's not really such a strange idea. And it'll take a while to burn me at the stake for heresy if I'm wearing proban (yes JimW I know, overalls are only flame retardant , not fireproof......

)

FRENCHIE44T · 28 Feb 2012, 16:11 (Ref:3032501)

Quote:

Originally Posted by numbersix

At the risk of enraging traditionalists everywhere, would updating the green race car image on the BMMC logo (which looks about 1955) to something more modern (see example), be more attractive to the younger members we are hoping at attract?

Just a thought.

No, leave it as it is.

Gordon Knight · 28 Feb 2012, 17:30 (Ref:3032535)

Interesting to note that the 1930's Bentleys and the 2003 Le Mans winning Speed 8
both carry the same logo, as do the 1960 Ferrari Dino GP car and the new 458.

I wonder why.... could it be that quality is timeless. ??

Leave our BMMC logo alone it has served us well and will continue to do so.

Regards
Gordon

EvilPumpkin · 28 Feb 2012, 17:49 (Ref:3032544)

Quote:

Originally Posted by Gordon Knight

Interesting to note that the 1930's Bentleys and the 2003 Le Mans winning Speed 8
both carry the same logo, as do the 1960 Ferrari Dino GP car and the new 458.

I wonder why.... could it be that quality is timeless. ??

Nope - they're both aspirational brands that people want to purchase - or wish they were able to.

They're not trying to attract young volunteers to spend their spare time at the side of a race track, rather than in their bedroom on a virtual one.

If Bentley or Ferrari started losing sales because their logo was not attracting custom, they'd change it faster than a set of tyres at a pit stop.

This refusal to discuss - and the antagonism that even the mention of the subject seems to generate - is dangerous for a club that relies on attracting new members to survive.

I don't necessarily think the logo does need a change. But I'm very wary of a "we fear change" mindset. Of all the clubs, BMMC has been the most proactive in trying to keep marshalling up to date - including keeping up with and utilising new media methods. That's one of the reasons why it continues and flourishes when other clubs are struggling.

Guinness2702 · 28 Feb 2012, 17:52 (Ref:3032549)

Quote:

Originally Posted by Justin Moran

Why are we still even discussing it? If it aint broke, dont fix it comes to mind.

... because apparently there are some people who think it *is* broke, and others like myself who could be persuaded of that.

Richyy · 28 Feb 2012, 17:57 (Ref:3032552)

call me a bit dim ...

But a few years ago when I was on my walkabout 1st day marshalling after the day I was given pieces of paper with two logos on it, BRSCC and BMMC and I thought they were related .. with having the same car and same sort of style logo ..

I also fit into the "young" category and i think the logo is fine ... i certainly didn't realise all flag colours were on there but i see what the forums trying to get at

Gordon Knight · 28 Feb 2012, 20:04 (Ref:3032602)

Quote:

Originally Posted by EvilPumpkin

Nope - they're both aspirational brands that people want to purchase - or wish they were able to.

They're not trying to attract young volunteers to spend their spare time at the side of a race track, rather than in their bedroom on a virtual one.

If our sport cannot speak for itself through its excitement and entertainment, you can do whatever you want with the club's logo and you won't attract one new recruit
or retain the members you've already got.

I'm not in the least bit afraid of change but just don't think it's needed as far as the
club's logo is concerned.
Regards
Gordon

Dave Brand · 28 Feb 2012, 20:10 (Ref:3032604)

The BMMC logo was changed a few years ago. When the club changed its name from BMRMC a change was necessary; the decision made at the time was that, to maintain continuity the logo would be kept substatially the same.

While at first glance no real change other than the club's name appears to have been made, closer inspection shows that the car was "modernised" - the wheels were made wider & placed closer to the vertical & changes were made around the winscreen area to make the driver's helmet more visible.

If I remember correctly, around the time of the change a competition was held among members to design a new logo but nothing better was submitted - or maybe I'm linking two separate events (or one event & one figment of my imagination!).

Greem · 28 Feb 2012, 20:28 (Ref:3032615)

In the interests of science and statistics I decided to show some members of the "young" demographic, aka "the Playstation Generation" (my kids) the suggested logo and the existing one.

Their response?

Drum roll please...

They both like the existing logo.

OK, so a sample size of two aged 4 and 8 is perhaps not so significant, but it's about as good a sample as you're going to get without spending thousands to get some overpaid brand management consultancy to make the figures up for you / ask some random people in the street. It's perhaps notable too that the BMMC is not the only organisation providing marshals, but we all knew that already. I'm fairly sure that lots of us on Tenths are members of the BMMC and one or more racing clubs. With which do you identify the most... and above all, does it really matter?

I'm fairly ambivalent about the whole thing, personally speaking. I find identifying myself as "a marshal" gives me far greater satisfaction than looking at the logo on people's overalls. I also believe fairly strongly that none of us will give a flying one when the racing starts again.

EvilPumpkin · 28 Feb 2012, 22:17 (Ref:3032668)

Quote:

Originally Posted by Gordon Knight

If our sport cannot speak for itself through its excitement and entertainment, you can do whatever you want with the club's logo and you won't attract one new recruit
or retain the members you've already got.

Well we'll have to agree to disagree on that one. These days, you have to get someone's attention before you can allow the sport to speak for itself.

In an ideal world, sure, we'd have a lot of starry eyed motorsport enthusiasts who've been going to circuits with their parents since they were kids and have been dying to turn 16 and get into a set of probans. But the sad fact of the matter is that they're getting fewer and farther between. So where are the next generation(s) of marshals going to come from?

Will a fresh logo have an immediate effect? Not at all. But it's a contributing factor to getting attention, keeping attention and providing cool points. And these things matter.

I'm under no illusions by the way. There's no way the logo will change. There are far too many people who would be horrified by the idea as I think this thread clearly shows (that is not a dig at any participant -just an observation).

I wonder how horrified we'll be in 15 years when the average age of membership is 60.

numbersix · 28 Feb 2012, 22:37 (Ref:3032677)

Quote:

Originally Posted by EvilPumpkin

...various posts...

I do - very much in fact - like your idea of a range of "limited edition" badges, by which I mean cloth badges.

They would not be the "official" logo, although they would be sanctioned by the leadership for limited use. This would satisfy all parties, help club funds, be useful to those who prefer something more modern, and ongoing sales would soon prove things one way or the other, not that it would matter any more. Definitely a win-win.

**Woolley** · 29 Feb 2012, 00:04 (Ref:3032731)

Quote:

Originally Posted by Dave Brand

The BMMC logo was changed a few years ago. When the club changed its name from BMRMC a change was necessary.

Prompting my wife, a listener to Sarah Kennedy on Radio 2 at the time, to remark "Ooh, it now says 'bummock'"

Quote:

Originally Posted by numbersix

I do - very much in fact - like your idea of a range of "limited edition" badges, by which I mean cloth badges.

I agree. Keep the existing one as the club badge (I like the car, even if I'm not a fan of it's real-life counterparts) but having an annual special edition one appeals to me a lot.

EvilPumpkin · 29 Feb 2012, 11:30 (Ref:3032952)

So many answers I wanted to type - particularly to the last post which I've just deleted.

But why bother. Every year I get enthusiastic and try to post in the Marshals forum. Every year, I remember why I stopped last year.

Mark Mitchell · 29 Feb 2012, 11:41 (Ref:3032960)

I'm warming to the idea of "limited edition" badges or even regional variations ( like the SCCA?).

Lrawlings · 29 Feb 2012, 12:18 (Ref:3032984)

Quote:

Originally Posted by numbersix

I do - very much in fact - like your idea of a range of "limited edition" badges, by which I mean cloth badges.

They would not be the "official" logo, although they would be sanctioned by the leadership for limited use. This would satisfy all parties, help club funds, be useful to those who prefer something more modern, and ongoing sales would soon prove things one way or the other, not that it would matter any more. Definitely a win-win.

Think a limited edition would be a great idea. I would go for it! Barc have changed theirs this yr. ;-) because of the time its being running. Not seen any for sale or given to members yet.

Mike Kelly 1 · 29 Feb 2012, 15:44 (Ref:3033081)

Quote:

Originally Posted by Lrawlings

Barc have changed theirs this yr. ;-) because of the time its being running. Not seen any for sale or given to members yet.

BARC have not changed the BARC shield, all they have done is put a laurel around it with the word centenary and 1912 - 2012. This will be used during the 2012 events only.

Quote from the BARC website:- "The golden laurel image, encompassing the usual BARC shield, will be fully utilised as the official logo of the BARC throughout 2012."

http://www.barc.net/index.php?option...ral&Itemid=105

As you see, they have not changed it as such, just embellished it

***MagnetON*** · 29 Feb 2012, 15:49 (Ref:3033085)

So it's a "limited edition" changed badge then

Mike Kelly 1 · 29 Feb 2012, 15:52 (Ref:3033088)

I suppose so

But the Shield design that has been with BARC for so many years has not been changed.

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