New UK Nat&Club mag? - Page 5

Al Weyman · 13 Jul 2007, 19:24 (Ref:1962701)

Quote:

Originally Posted by midgetman

It hasn't gone under, I've just had the advertising manager on the phone trying to flog me space...

They'll be two distinct mags in one wrapper, the plan is to use this for a few months to get the mag into e.g. Asda before pushing it again as a standalone.

I hope it succeeds, we need a true clubman's mag - MN & Autosprout have other agendas. But maybe we don't and that's why it hasn't worked before?

Right in that case lets all get out and buy it including you Peter, just dump the Practical mag if you dont need it whats the problem as we need to support it, I will have a look on the stand at Tesco at the weekend and see if August's is there.

Steve Wilkinson · 14 Jul 2007, 08:34 (Ref:1962918)

Quote:

Originally Posted by midgetman

It hasn't gone under, I've just had the advertising manager on the phone trying to flog me space...

They'll be two distinct mags in one wrapper, the plan is to use this for a few months to get the mag into e.g. Asda before pushing it again as a standalone.

I hope it succeeds, we need a true clubman's mag - MN & Autosprout have other agendas. But maybe we don't and that's why it hasn't worked before?

I am sure that Full Throttle has its own agenda just like Muttering News and Autosprout! It seems to me that they want to have a monthly magazine that contains just articles with VERY little news. This has one distinct advantage in a monthly magazine - it isn't dated when it appears.

However unless they cover a broad spectrum they will struggle to attract sufficient customers for their product. The down-side however is that by coveing lots of aspects of "club motorsport" they fail to attract the enthusiasts as their coverage will be superficial and sporadic.

**Peter Mallett** · 14 Jul 2007, 08:52 (Ref:1962925)

Quote:

Originally Posted by Al Weyman

Right in that case lets all get out and buy it including you Peter, just dump the Practical mag if you dont need it whats the problem as we need to support it, I will have a look on the stand at Tesco at the weekend and see if August's is there.

No,

I can't get it in Moscow anyway.

But if we're all fired up about supporting this type of venture why don't you all support a web based mag that could run as (say) 10/10s motorsport.

An annual subscription together with a few members providing reports on a weekly basis and those members who are professionals could contribute the specialist articles. Same thing really but people won't go for that anymore than they'll go for the mag. It maybe just doesn't grab the imagination.

andy97 · 14 Jul 2007, 08:55 (Ref:1962926)

Quote:

Originally Posted by Steve Wilkinson

I am sure that Full Throttle has its own agenda just like Muttering News and Autosprout! It seems to me that they want to have a monthly magazine that contains just articles with VERY little news. This has one distinct advantage in a monthly magazine - it isn't dated when it appears.

However unless they cover a broad spectrum they will struggle to attract sufficient customers for their product. The down-side however is that by coveing lots of aspects of "club motorsport" they fail to attract the enthusiasts as their coverage will be superficial and sporadic.

Crikey, doesn't seem like they can win, does it? Personally I think that news, even club news, is covered OK in MN & Autosport. After all, I don't really need to know that some bloke I've not heard of has just bought a gofaster escort for the SW Britain Ancient saloons modified sports championship. I admit that club Race reports are poor in the weeklies but then I am not interested in reading hundereds of race reports either. What I want is some in depth features and so far the 4 issues of FT have covered things as diverse as Driving technique, track tests, Hillclimbing, Group B rallying, Marshalling, Caterhams, Short Oval racing, the Birkett 6 hour relay and the Uniroyal fun cup....to name just a few. How broad a spectrum do you want? Most of these features are in depth enough and are things that enthusiasts would probably find interesting; I have certainly learnt things about other series, other disciplines and other activities that i didn't know before...and that is surely a good thing. Monthly mags should not be about news and race reports, they should be informative and entertaining and give the opportunity to get under the skin of the sport. FT has started to do this, and in my view, although it could always improve, it does fill a gap in the market. I hope it continues and will look out for the PPC/FT twin pack.

Al Weyman · 14 Jul 2007, 12:54 (Ref:1963036)

Well said Andy.

Thats a fair enough idea Peter so why not suggest it to the 10/10ths people that we have a purely news forum that welcomes posts from whoever and can also include uploaded video etc. I mean CTRCC has a good site but no one ever bothers to write a report apart from a guy called Micheal Leete who has a blog page and links it to the club forums and quite good it is too, lets see more of this.

**Peter Mallett** · 14 Jul 2007, 14:15 (Ref:1963070)

We had it. It was even on radio, but clearly nobody knew about it even though we advertised it on the forums (fora?).

I should go on to say that I'm not unhappy with FT (that's Full Throttle), I just see this as being a bit cynical. If it can't support itself it clearly must go and for all the enthusiasm displayed here I think you'll find its a lack of interest that's causing the problem.

BTW, did anyone notice the Vee article by Suze?

Suze · 14 Jul 2007, 17:30 (Ref:1963172)

Yes, I did

andy97 · 15 Jul 2007, 07:20 (Ref:1963430)

This is the reply I have had from Full Throttle and their future didtribution plans:

"Hi Andy
Yes we are now selling FT magazine with Practical Performance Car.It will mean a much smaller FT magazine but with a much bigger distribution and readership.
Regards
Kevin Leaper
MD Blockhead Media Ltd"

Must admit to being a bit worried by this approach, How long before its "PPC incorporationg Full Throttle"? And we all know what happened when Autocar incorporated Motor, Car incorporated Performance Car and something else that I can't rember incorporated RallySport.

I'll still look out for the combined mag, though, amd give it a chance.

Al Weyman · 15 Jul 2007, 07:36 (Ref:1963434)

That is not at all good IMO and confirms Peter's stance. As you I will buy the next copy but will not now take out a subscription as I may well have done, its called 'lack of confindence in my investment', not good sorry.

Steve Wilkinson · 15 Jul 2007, 08:07 (Ref:1963440)

Quote:

Originally Posted by andy97

This is the reply I have had from Full Throttle and their future didtribution plans:

"Hi Andy
Yes we are now selling FT magazine with Practical Performance Car.It will mean a much smaller FT magazine but with a much bigger distribution and readership.
Regards
Kevin Leaper
MD Blockhead Media Ltd"

Must admit to being a bit worried by this approach, How long before its "PPC incorporationg Full Throttle"? And we all know what happened when Autocar incorporated Motor, Car incorporated Performance Car and something else that I can't rember incorporated RallySport.

I'll still look out for the combined mag, though, amd give it a chance.

'Tis the beginning of the end!

midgetman · 15 Jul 2007, 08:17 (Ref:1963445)

>>>>>>>>>>>why don't you all support a web based mag

Because the only place I get time to read in depth is in the bath, and my laptop screen steams up and the keys go manky.

Al Weyman · 15 Jul 2007, 08:19 (Ref:1963446)

Good point and apart from that its nice to relax away from a computer screen (he says with over 4600 posts on this site alone!) sometimes and read a bit of hard copy.

R59 · 15 Jul 2007, 23:09 (Ref:1963980)

It's not as easy to light the fire with a bit of laptop. Much easier with a discarded magazine/newspaper.

But alas, in this digital age, more people are reading the internurd than buying the comics, and mobile internet to phones/pda's etc will spell even more trees being saved.

I can see it now, there will be protests from skint lumberjacks, who are not OK, and can no longer afford women's clothing, all because we spend so much time reading the plinkty plonkty screen.

**Peter Mallett** · 16 Jul 2007, 02:50 (Ref:1964036)

Very true, but you can download articles amd print them for later reading if you want to save those lumberjacks.

Sent from my PDA

midgetman · 16 Jul 2007, 06:51 (Ref:1964113)

>>>>>>amd print them for later reading

And how many lumberjacks does that take?????

andy97 · 16 Jul 2007, 06:54 (Ref:1964114)

I spend all day sitting at computer screen and do not wish to do so in my leisure time (apart from this forum!). Reading long articles on a computer is not always easy or natural for most either, hence the reason why a lot of people do print things off at work to read at their desk - the paperless office does not exist for the vast majority.
I actually enjoy the old fashioned activity of reading a book or magazine in the bathroom, in bed or in the conservatory - Computer based stuff is OK for short newsy type articles such as on the Autosport web site or the BBC news one but not for in depth feature articles and I would not subscribe to one. IMHO. I'm sure that I'm a luddite and the youth of today will put me in a museum one day. Perhaps things will change for todays technology wired kids and the time for an on line magazine will come, but have you ever actually tried to read anything useful from a Blackberry?

**Adam43** · 16 Jul 2007, 07:43 (Ref:1964139)

Quote:

Originally Posted by Al Weyman

That is not at all good IMO and confirms Peter's stance. As you I will buy the next copy...

I agree too. It isn't good and a shame, but I will give it a go. I don't have much hope that it will work out though.

I also agree that the magazine format has many advantages over the internet.

Steve Wilkinson · 26 Jul 2007, 10:51 (Ref:1973800)

Well I got the latest PPC and Full Throttle this morning and I think I might have been better off flushing the £4.20 down the toilet! What a con!

PPC follows its usual dire format with badly captioned photos and 38% of its content being taken up with adverts. As for the "FREE Magazine" FULL THROTTLE this is a meagre 52 pages of which no less than 25 are adverts!

I for one will NOT be buying this publication again as I have better things to do with my money!

**Peter Mallett** · 26 Jul 2007, 10:58 (Ref:1973809)

Don't you love it when a plan comes together?

FWIW I do think its a shame but maybe we do get too much info from the interweb.

Suze · 27 Jul 2007, 07:44 (Ref:1974561)

I think, and may be wrong, FT magazine when it was on it's own had a very high level of adverts too.....what was the actual FT bar the adverts like?

andy97 · 27 Jul 2007, 08:36 (Ref:1974593)

I quite liked it & thought that it had a more "grown up" approach than some. I don't think that it had any higher proportion of adverts than any other car mag, from TRC to Motorsport

Steve Wilkinson · 27 Jul 2007, 09:32 (Ref:1974622)

Quote:

Originally Posted by Suze

I think, and may be wrong, FT magazine when it was on it's own had a very high level of adverts too.....what was the actual FT bar the adverts like?

Haven't the time or the inclination to check, however I do think that only being 50 pages does tend to highlight the advert to text ratio.

GBRM · 27 Jul 2007, 09:56 (Ref:1974640)

I'm sure FT will continue and I sincerely it does.
I hope that the pictures of my ugly mug in it this month helps it too, it will certainly increase it's circulation in the Marshall family this month!!

From the discussions I had with them there are a great bunch of people and are working hard at making it a success, so good luck to them.

TRC Simon · 2 Oct 2007, 15:35 (Ref:2029035)

Bump

**Peter Mallett** · 2 Oct 2007, 15:53 (Ref:2029060)

Why?