Channel 10 - Commercial coverage

[twig]

We have all complained about the channel 10 coverage once in a while, there are many things which i think can be improved, on of the things i noticed was gone, was the thing which was played actually during the race, showing things like Skaife's diet, and im glad its gone.

Matthew White is still there, but i am starting to not dislike him as much as before. I enjoyed the commentators today, but i was absolutely sick of the commercials. In fact, since i have seen many of you people also extremely sick of the amount of ads as well, from 9:49, i started a log of the ads and the race.
I recorded the two things of Race shown, and Ads. When it started, and how long it lasted for. Also, the amount of laps shown, or the amount of ads shown, plus a description if it was in the race, just to job your memory.

It really does show how many adds there really were, you usually only got about 4 laps running, if lucky, before ad breaks....which were around 8 in a row.

I cant attach word documents, so ill just put it straight here - hope it works.

TIME LENGTH TYPE LAPS/ADS DESCRIPTION
9:49 28:56 Pre-/Race < 0 – 6 Countdown | Interviews | Respects | Start
10:18 3:40 Ads 8
10:22 8:40 Race 8 – 11 Morris out | Richards pits
10:31 3:40 Ads 8
10:34 17:50 Race 13 – 16 S.C. | Green | Blocked track | Skaife pit
10:52 3:29 Ads 7
10:56 8:15 Race 19 – 21 Green |
11:04 3:25 Ads 8
11:07 7:40 Race 24 – 27 Race Update
11:15 3:40 Ads 9
11:19 11:12 Race 29 – 34 Ozemail pits | Ellery pits
11:30 3:36 Ads 6
11:34 11:30 Race 36 – 41 Murphy pits | Lowndes pits
11:46 3:56 Ads 8
11:50 9:20 Race 43 – 45 Ingall pits | S.C. | 3 car battle
11:59 3:55 Ads 7
12:03 16:58 Race 46 – 52 Raace Update| Green | Battling
12:20 3:47 Ads 10
12:24 9:32 Race 54 – 58 Continued battle
12:34 4:05 Ads 7
12:38 15:27 Race 60 – 66 LP spin | Macrow crashes | S.C. | Pits.
12:54 3:32 Ads 10
12:57 9:10 Race 67 – 71 LP pits | S.C. | Green | Dynamik spins.
13:06 3:32 Ads 10
13:10 9:32 Race 73 – 76 Race update | GS pits| HYL off| S.C |Pits
13:20 3:44 Ads 9
13:24 20:24 Race 77 – 84 Ozemail pits | Green
13:44 3:44 Ads 8
13:48 8:16 Race 86 – 89 Close racing
13:56 3:40 Ads 7
14:00 7:09 Race 92 – 95 Skaife passes
14:07 3:40 Ads 8
14:11 8:24 Race 98 – 100 Race Update | Ellery pits | Pits
14:19 4:19 Ads 11
14:24 5:31 Race 103 – 105 Murphy pits
14:29 3:48 Ads 10
14:33 9:19 Race 106 – 111 Lowndes pits
14:43 4:00 Ads 8
14:47 8:36 Race 113 – 116
14:55 3:23 Ads 6
14:59 13:15 Race 119 – 125 Race Update | Ambrose pits | Esses spin
15:12 3:46 Ads 11
15:16 11:07 Race 126 – 131 Besnard out | Ellery pit
15:27 3:41 Ads 9
15:31 8:30 Race 134 – 137 CAT / Murph / Skaife pits
15:39 4:25 Ads 6
15:44 10:20 Race 139 – 143 Skaife door | Ambrose pits
15:54 4:00 Ads 8
15:58 9:24 Race 145 – 149 Race Update | Canto out
16:08 4:00 Ads 8
16:12 4:44 Race 151 – 153 JB off | S.C
16:17 4:06 Ads 7
16:21 26:50 Race 153 – END Skaife pits | End + Interviews
16:48 3:40 Ads 7
16:51 9:00 Post - Race Podium | END.

EDIT: Well, it didnt work, but each entry ends with the words

[Rhys_00]

thats funny, while you were watching out for ads and writing down the specifics, I was watching what I could of the race, I figured everyone else was too..?
You should have kept track of how much time you wasted doing that, when you could have been using the ads to their full effect by getting drinks, going to the toilet and whinging about Larry Perkins. Each to their own I guess.

[twig]

I tell you what, i wasted a huge amount of time on that, but i still managed to do a run to the water machine, and to the toilet in the breaks.

I need to calculate some of that into a readers digest version first, to make you all go WOW!.....or........... "That's too many"

[RaceTime]

twig - can you drop me an email with that word document attached please? Would like to run it in the Race Review edition of RaceNews...best email racetime @ racetime . com . au (remove the spaces....)

[twig]

You have an email RaceTime.

Here is some stuff:
Largest race bit: 28:56 (Start)
Smallest race bit: 4:44 (2 laps)
Largest Ad break: 4:19 (11 ads)(MIX106.5 territory)
Smallest Ad break: 3:23 (6ads)

I think the average race bit would be less than 10 minutes each, not counting the larger 20 minute or so bits. And the average ad break would be about 3:53.

[Buckshot]

I have been taping the Bathurst races and cutting the adds out since 1998. Therefore by looking at the timed counter I noticed for at least the first 3 hours that Channel 10 were showing around 15 minutes of adds per hour.

[twig]

Well Buckshot, i see channel ten have just got worse, have a look at this, gather round.

From that info above, from 9:49 in the morning, until 17:00 there are 431 minutes. From adding up the commercial times, we get 103 minutes!
So, 24% of the race was actually ads.
So i spose it's about the same.

But still, i would like to have a channel nine cricket - like style commercial break, with one add, every once in a while, you just get so sick of the ads all over again.

221 ads for christ sake!

[Buckshot]

But cricket with it's overs lends itself to those sort of commercial breaks. The problem with motorsport is it features constant activity from go to whoa with a chance something interesting could happen at any second.

But 15 minutes per hour is a bit rich !

[twig]

But would you prefer missing 2 laps of racing in a row, and seeing 4 laps?
OR
Seeing 5 laps of racing, with a 30 second interval a few times?

In terms of racing, and especially enduros, having an ad, then coming back to have a look at what is happening quickly is better than what we have at the moment.

[mmciau]

What's wrong with using "scrolling" ads? be just as effective IMHO

Mike

[Dazz]

I found the commercial count to be rather high, but I guess this is where the money comes from to be able to have a ten hour telecast to some extent.

Not that I am sticking up for ten or anything, but a few adds were being shown during safety car periods which is not so bad, as they are pretty boring to watch anyway.

I don't know about anyone else, but I find the hourly race updates very annoying. If you are watching the race you have already seen it happen once. I just think it's more time that could be spent watching the actual racing.

At least they didn't play all those flash backs and stupid segments during the race this year.

[Gaz170]

I used the add breaks to check the bigpond stuff.

[Chucky]

No commercials = No V8's.

Interesting that some replies to this didn't even notice the excessive amount of commercial airtime. These must be the same people who sing ad jingles to themselves as if they were real music. Homer Simpson eat ya heart out.

Isn't their an industry guideline for max amount of ads to content? I thought it was no more than 14 minutes in the hour? :confused:

[Rhys_00]

I think if they must show ads they should cut the racing to say a quarter of the screen (top left?) and show the ad with the rest of the screen, sounds and jingles and **** included. If they have to have ads, I wish I could still see if someone was making the pass of the season in the background.

[Wayne Kerr]

It is a sign of success that so many ads are running during the race, if Tonys dreams come true we will see the opening lap and the last lap with one big ad break in between!

[Peter Mallett]

Watching it on Motors TV we got one in two ad breaks (or less).

[Mark Webber]

Just a side point the best ads where the new Magna ads

[mixxer]

I had the top 10 on Sat and the race taped for me so I could watch it, with no ads, no race updates or promo's (unless ontrack action was also being shown) basically just the cars on track and the total time recorded was ..........5 hrs 37 mins, the actual race went for 6hr 33 min approx that means we didnt see 1 hr of the race plus dont forget the top 10 was in that 5 hrs 37 min that was recorded for me so we probably missed close to 90 mins of the race.

[mickj]

My tally of laps before ad breaks was 5, in some places 7. Why dont they have ads a the bottom of screen.

[Mattracer]

Originally posted by Rhys_00
I think if they must show ads they should cut the racing to say a quarter of the screen (top left?) and show the ad with the rest of the screen, sounds and jingles and **** included. If they have to have ads, I wish I could still see if someone was making the pass of the season in the background.

That is a very good suggestion!

[AussieTeddie]

What got me as how they flooded the same adds within the same hour.

Originally posted by AussieTeddie
What got me as how they flooded the same adds within the same hour.

Yeah, this is the annoying part, especially when they play that bloody Shannon's Insurance ad twice in one ad break! aiee! This is where the good old mute button comes in handy!

[Wizzby]

The thing that bugs me most is that here in Perth we always have a delayed telecast, so it would be possible to pause the tape when they go to ad breaks. But it will never happen because that would be smart...

[Evomike]

At least you didn't cut to the news, we were told that peoplw wouldn't wait to watch the news. But they put the news back the night before for the rugby!

[Lyris]

The joys of UnZud hey Mike

So, I'm glad then, that I got to avoid the ads by being in pitlane all day long then????