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5 May 2001, 12:58 (Ref:89273)
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Veteran
Join Date: Apr 2000
Posts: 809
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Toyota or not Toyota
I read with interest in this month's F1 Magazine that Toyota are considering running their team not as Toyota, but as Lexus. Lexus is seen to be the brand they're pitching against BMW and Mercedes, so they think they may be better off running the F1 series as Lexus. Any thoughts?
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5 May 2001, 16:39 (Ref:89323)
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Ten-Tenths Hall of Fame
Veteran
Join Date: Jul 1999
Posts: 5,306
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Ford-Jaguar
Its already being done. I thought Lexus was primarily intended for the North American Market, how much benefit would Toyota see from badging the Team "Lexus"? |
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Go Tribe!!!!
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5 May 2001, 19:47 (Ref:89392)
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#3 | ||
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Veteran
Join Date: Feb 2000
Posts: 618
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For starters, Lexus sounds great compared to Toyota, as a racing team!!
btw, I wish they convince the Schu to drive for them, Ferrari has started its downhill curve.... |
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"Schumi the way to go home!"
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5 May 2001, 23:00 (Ref:89456)
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Veteran
Join Date: Nov 1999
Posts: 1,101
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'Team Lexus'
Hmmm .. well I guess that's about as close as we'll ever get to 'Team Lotus' again. 
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5 May 2001, 23:19 (Ref:89466)
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Veteran
Join Date: Dec 2000
Posts: 1,565
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Quote:
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6 May 2001, 01:33 (Ref:89525)
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Veteran
Join Date: Nov 1999
Posts: 1,101
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Yes, Toyaota is selling a Lexus-range in Europe. And very succesfully as well. The LS, SC, RX and the very nice IS series iirc.
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7 May 2001, 23:50 (Ref:90029)
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Rookie
Join Date: Jun 2000
Posts: 31
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Branding the team as Lexus might be a good idea. But, with the current colour scheme of the test car being red and white are they gearing up for Coca-Cola sponsorship? We've heard for years that Coke were gearing up for F1 sponsorship, and somehow "Coca-Cola Team Lexus" just doesn't sound right....
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