Naming Rights Sponsor - Virgin Australia Supercars Championship

anthony81901 · 18 Apr 2016, 23:21 (Ref:3634653)

Paul Gover is reporting Virgin Australia have signed on as naming rights sponsor. http://www.foxsports.com.au/motorspo...83afffeb88cfb1

peckstar · 18 Apr 2016, 23:24 (Ref:3634655)

What exciting news!

mayhem · 18 Apr 2016, 23:52 (Ref:3634662)

Very good news for the category. It seems there's a been a shift of ideology from Virgin Air about sponsoring motorsport from a few years ago...

**GTRMagic** · 19 Apr 2016, 00:06 (Ref:3634663)

Story Here

Great news for the category, for the teams, for the fans!

Oldtony · 19 Apr 2016, 00:23 (Ref:3634667)

Interesting news and something of a coup for V8SC.
But why Dubai? Surely Abudhabi the home port of Virgin Codeshare (and major shareholder) would have been better.
Still sponsorship is probably aimed at domestic market anyway.
Now all virgin has to do is put chocks in the seat recline for flights under 90 minutes.

**GTRMagic** · 20 Apr 2016, 00:40 (Ref:3635004)

To be confirmed on April 27...

Story Here

DAVID PATERSON · 20 Apr 2016, 07:44 (Ref:3635044)

Quote:

Originally Posted by Oldtony

Now all virgin has to do is put chocks in the seat recline for flights under 90 minutes.

You say a lot of clever stuff on here Tony, but that is a high water mark!

Grant Hackett might agree too.

one five five · 20 Apr 2016, 08:25 (Ref:3635050)

Hopefully Virgin are paying for the sponsorship in $$$ rather than product, as Charlie O'Brien found out

rich07 · 20 Apr 2016, 08:45 (Ref:3635054)

Quote:

Originally Posted by one five five

Hopefully Virgin are paying for the sponsorship in $$$ rather than product, as Charlie O'Brien found out

??

one five five · 20 Apr 2016, 12:39 (Ref:3635108)

Quote:

Originally Posted by rich07

??

It's all in O'Briens interview in AMC a while back

Virgin, through their "Virgin Cola" brand, sponsored O'Briens BMW for the 1996 Super Touring races at the Gold Coast. Rather than giving him money to run the car, they gave him the equivalent worth of Virgin Cola, and it was up to him to flog it (and in return use the money gained to pay for the racing)

peckstar · 20 Apr 2016, 12:44 (Ref:3635111)

wonder how much airfare cost for the teams?

Umai Naa · 20 Apr 2016, 12:56 (Ref:3635114)

Good old contra-deals.

peckstar · 20 Apr 2016, 12:59 (Ref:3635116)

Quote:

Originally Posted by Umai Naa

Good old contra-deals.

logically its not a contra deal. no benefit for archer to have a contra deal

Umai Naa · 20 Apr 2016, 13:40 (Ref:3635126)

I was referring to Mr O'brien's arrangement.

mspence · 20 Apr 2016, 20:08 (Ref:3635235)

Quote:

Originally Posted by one five five

It's all in O'Briens interview in AMC a while back

Virgin, through their "Virgin Cola" brand, sponsored O'Briens BMW for the 1996 Super Touring races at the Gold Coast. Rather than giving him money to run the car, they gave him the equivalent worth of Virgin Cola, and it was up to him to flog it (and in return use the money gained to pay for the racing)

It's the same sort of deal Red Bull has with many of its athletes.
Give them all the product they can sell, and they get the cash.
Many athletes take it up because of the association benefits you get from having a red bull hat / helmet / board.

mayhem · 21 Apr 2016, 02:16 (Ref:3635287)

Quote:

Originally Posted by peckstar

logically its not a contra deal. no benefit for archer to have a contra deal

There is benefits if Archer are trying to sell their percentage of the series; arguably a prospective purchaser would be more impressed if the series has a naming rights sponsor, even if the sponsor was paying 'unders'.

peckstar · 21 Apr 2016, 02:22 (Ref:3635290)

Quote:

Originally Posted by mayhem

There is benefits if Archer are trying to sell their percentage of the series; arguably a prospective purchaser would be more impressed if the series has a naming rights sponsor, even if the sponsor was paying 'unders'.

I would be doubtful of that. Its easy to get a naming right sponsor, But to get one that brings in income is not easy.

Only a sucker would not want to see the money in the bank.

Contra only benefits the teams, Very little benefit to Archer

Kingair · 22 Apr 2016, 10:24 (Ref:3635638)

Virgin V8 Supercars?

mayhem · 22 Apr 2016, 21:38 (Ref:3635783)

Looking forward to the Virgin Grid Girls.

Reload · 23 Apr 2016, 00:24 (Ref:3635799)

Quote:

Originally Posted by mayhem

Looking forward to the Virgin Grid Girls.

mayhem · 23 Apr 2016, 03:19 (Ref:3635810)

Thats no virgin.

D.R.T. · 23 Apr 2016, 03:40 (Ref:3635814)

Quote:

Originally Posted by peckstar

Only a sucker would not want to see the money in the bank.

Contra only benefits the teams, Very little benefit to Archer

Unless you are dressing something up for a sale

Tourer · 23 Apr 2016, 05:05 (Ref:3635818)

Quote:

Originally Posted by D.R.T.

Unless you are dressing something up for a sale

But if Archer were in fact dressing the series up for sale and the input from the naming rights sponsor was in the form of contra, then the benefit to any potential purchaser would be negligible.

Moving on, if Virgin do in fact come on as naming rights sponsor, it's good to see the series kicking some goals. If in fact Archer are looking to sell out then good luck to them - can only hope that any purchaser does a better job of getting to grips with the series much faster than Archer did - it seemed to be a real struggle in the early years of Archer's ownership.

On the other hand, if Archer stay on for now, good luck to them as well, it seems that they have the place running better these days. Although it is not without its problems, that makes it the same as most businesses really.

Interesting that Mr Gover's article claimed Virgin as sponsor with a race in Dubai - V8SC have come out and denied the Dubai race claim but have said nothing re Virgin so it looks like the story may well have been half true.

D.R.T. · 23 Apr 2016, 08:00 (Ref:3635823)

Contra deals are still better than no deals

Quote:

Originally Posted by Tourer

Moving on, if Virgin do in fact come on as naming rights sponsor, it's good to see the series kicking some goals. If in fact Archer are looking to sell out then good luck to them - can only hope that any purchaser does a better job of getting to grips with the series much faster than Archer did - it seemed to be a real struggle in the early years of Archer's ownership.

To be fair to Archer they were thrown in the deep end - especially with the TV contract experiencing troubles after 7 did their numbers on the previous contract

Archer had to manage the outcome of the previous ownership - who over sold & under delivered on previous stakeholders/ partners

Tourer · 25 Apr 2016, 21:38 (Ref:3636358)

Quote:

Originally Posted by D.R.T.

Contra deals are still better than no deals

To be fair to Archer they were thrown in the deep end - especially with the TV contract experiencing troubles after 7 did their numbers on the previous contract

Archer had to manage the outcome of the previous ownership - who over sold & under delivered on previous stakeholders/ partners

Indeed, a contra deal is better than no deal - I guess we'll find out more today, including which division of virgin is involved, it may not be the airline.

In regard to Archer, they did substantial due diligence including the use of external tier 1 accounting firm assessments of company value. Based on that process, they bought into the company for a figure they were prepared to pay.

The company they bought was in a pretty good place but as with any company, there were aspects that needed attention and Archer (by their own later admission) didn't come to grips properly with the industry for quite some time - it was of course a new industry to them.

IF in fact Archer IS looking to move on, hopefully any incoming part owner will learn from that and work out a way to hit the ground running.

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