What! No more Plastic?

Wrighty05 · 22 Oct 2007, 01:04 (Ref:2047292)

I hear that Holden have flicked Tim Pemberton from his PR role with the company after what must be 30 years service.

Apparently they are going in-house from now on.

Sad to see I reckon. Anyone else heard this?

banksie · 22 Oct 2007, 03:17 (Ref:2047341)

Yep, back page of The Age has a very brief piece on it here. Look for "Supercars twist, no more for Oliver". Holden are taking this in house.

NewsStalker · 22 Oct 2007, 03:59 (Ref:2047356)

The Barry Oliver story is a few weeks old now (there's already a thread on here about it).

As for Pemberton - not a surprise as Pembertons took the road, about 3 years ago, of issuing everything in PDF format which didn't exactly go down too well with a number of their 'users'. At least they weren't as late as those that (used? stil?) to come from Perkins and Steven Richards - often 10 to 14 days after the event had taken place!

Muznik · 25 Oct 2007, 03:41 (Ref:2050811)

Interesting to see Plastic pop up as Julie Bamford's agent.

http://www.news.com.au/story/0,23599,22646270-2,00.html

Average Punter · 25 Oct 2007, 20:53 (Ref:2051502)

Could Tim's departure from Holdens be the last of the people involved in the Polariser?

I read Bill Tuckey's "Rise and Fall of Peter Brock" some time ago and from memory it was Plastic who actually coined the term "Polariser"...

**GTRMagic** · 29 Dec 2007, 05:55 (Ref:2096073)

So... who exactly are Veracity Media?

http://www.veracitymedia.com.au/

Holden Motorsport's new media outlet....

EfiOz · 29 Dec 2007, 07:43 (Ref:2096086)

That name rings a bell.

banksie · 30 Dec 2007, 07:47 (Ref:2096439)

And why a picture of Todd at JDR and Ingall in his PMM car? Both teams previously had independent media. Have Holden taken control of all their teams media?

Lets see if they can keep their spin in line with their name.

billybanana · 30 Dec 2007, 10:57 (Ref:2096475)

So that's their idea of taking it in house ?

00 XR8 · 30 Dec 2007, 11:26 (Ref:2096485)

Quote:

Originally Posted by banksie

And why a picture of Todd at JDR and Ingall in his PMM car? Both teams previously had independent media. Have Holden taken control of all their teams media?

Lets see if they can keep their spin in line with their name.

Even though these teams previously had independent media, weren't they also included in the general Holden Motorsport press statements produced by the Pemberton mob?

banksie · 30 Dec 2007, 11:33 (Ref:2096488)

Quote:

Originally Posted by 00 XR8

Even though these teams previously had independent media, weren't they also included in the general Holden Motorsport press statements produced by the Pemberton mob?

Yes, but...

I guess I've taken a jump to suggest the basic team PR services have also potentially been taken over. No doubt drawing too long a bow.

mjt57 · 31 Dec 2007, 03:21 (Ref:2096896)

Quote:

Originally Posted by Average Punter

Could Tim's departure from Holdens be the last of the people involved in the Polariser?

I read Bill Tuckey's "Rise and Fall of Peter Brock" some time ago and from memory it was Plastic who actually coined the term "Polariser"...

I think it was. I recall Brock saying something like "you're not a totally useless *******" when the name was suggested. Pemberton, though, said it tonque-in-cheek.

**GTRMagic** · 31 Dec 2007, 23:38 (Ref:2097303)

Quote:

Originally Posted by banksie

And why a picture of Todd at JDR and Ingall in his PMM car? Both teams previously had independent media. Have Holden taken control of all their teams media?

Lets see if they can keep their spin in line with their name.

Its not unreasonable that the media services function be brought together across the Holden supported group. If they can spread the costs of operation, and have one place to play for output (quite possibly sanitised to help the manufacturer however

) then there should be a benefit.

Is there any strategic competitive advantage in having a different PR company over another? Maybe, maybe not.

It is also quite likely that as PMM have added a major commercial sponsor to their sponsor roster, which as a company operates with its own marketing and public relations unit (someone has to bang out 40 catalogues a year and countless teev ads) , that they would want to continue their association with their most recent media outlet.

It appears that the "independent" that managed the Sirromet brand, as distinct from the PMM race team, is still in residence... however with the reduced involvement of the Sirromet brand in the PMM operation in 2008, is more than likely one of the reasons for the perceived change.

Presuming any of this actually happened

banksie · 7 Jan 2008, 07:22 (Ref:2101040)

Veracity will be doing all of Jack Daniel's and Supercheap Auto's PR concerning racing. As well as much work with HMS.

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