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22 Jan 2005, 19:42 (Ref:1207353)
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Veteran
Join Date: Feb 2004
Posts: 1,065
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Need your help with Marketing!
Hi all,
For my marketing class I have decided to analyze Champ Car to figure out what they can do better to market themselves. So what I am looking for are resources that can help me determine what the demographics are and the types of sponsorships that Champ Car goes for. Also I would like to understand how they are trying to increase their fan base and whether or not it is feasible to market toward 18-34 year olds and how they can market toward them. I am also trying to analyze the cars themselves, comparing them with those of other racing series, and seeing how the cars themselves can be used as a marketing tool. So if anyone has anything regarding the business side of Champ Car and its comeptition, please let me know. I would be very grateful. Thanks! Amar Last edited by Amar7605; 22 Jan 2005 at 19:42. |
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__________________
Cuz trucks need love, too! |
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22 Jan 2005, 20:07 (Ref:1207368)
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#2 | ||
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Veteran
Join Date: Jun 2001
Posts: 8,125
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They're attempting a new marketing strategy aimed at the 18-34yr demographic via tuner cars and drifting.
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__________________
Don't make a fuss, just get on the bus! |
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22 Jan 2005, 20:22 (Ref:1207371)
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#3 | ||
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Veteran
Join Date: Jun 2001
Posts: 8,125
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And their double-bill with the NASCAR trucks was another attempt to reach out to a new audience.
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__________________
Don't make a fuss, just get on the bus! |
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22 Jan 2005, 22:01 (Ref:1207407)
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#4 | ||
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Veteran
Join Date: Feb 1999
Posts: 12,451
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You might want to go over to the Molson website and see if anyone at MolStar is available; they are nice guys and may give you some information.
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__________________
"If we won all the time, we'd be as unpopular as Ferrari, and we want to avoid that. We enjoy being a team that everybody likes." Flavio Briatore |
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